Publication Date:
Thu, 2011-12-29 02:54
The New York Times thought it was sending an e-mail to a few hundred people who had recently canceled subscriptions, offering them a 50 percent discount for 16 weeks to lure them back.
Instead, the offer went to 8.6 million e-mail addresses of people who had given them to the Times.
That was the first mistake. The second came when the Times tweeted that it didn’t send the e-mail. But the Times had.
Many people called in, and the newspaper initially honored the discount. The newspaper says it stopped giving out discounts to people who received the e-mail in error by early afternoon.
old inpro:
Taxonomy upgrade extras:
