FrieslandCampina Middle East, part of Royal FrieslandCampina — the largest dairy-cooperative in the world and famous for its brand ‘Rainbow’ milk, has announced a joint promotion with Lipton, Unilever’s leading brand of tea, to enhance the consumer’s experience. The promotion offers consumers a free pack of 24 Lipton tea bags with purchase of 12 cans of Rainbow Evaporated Milk Original 170g.
This is the second consecutive year where Rainbow has tied up with Lipton tea, thus extending this much loved milk and tea experience to consumers across the GCC. The promotion will be available across the region in leading hypermarkets and supermarkets.
In his comments, Sumeet Mathur, Marketing Director at FrieslandCampina Middle East, said: “At FrieslandCampina, we are proud of being innovative and believe in leading the way. This is also true when we do promotions. The value-addition with Lipton tea has been planned to further enhance the consumer’s experience. We are very excited about this engagement with the Lipton brand as it reinforces our commitment to our consumers.”
Commenting on the initiative, Naveed Asghar, Marketing Director for Foods & Beverages, Unilever Gulf, said: “This promotion brings together two of the most cherished and loved brands in the region. This is a perfect fit to delight the consumers. We are confident that this will turn out to be a successful promotion.”
