Stylish models drive BMW sales

Author: 
ARAB NEWS
Publication Date: 
Mon, 2012-01-30 02:57

The latest figures follow an impressive performance over the past year.
The importer of BMW Group vehicles in Saudi Arabia was among the top-performing regional markets coming second in the region in terms of number of car sold behind the UAE.
The success signals the strength of the Saudi Arabian market and the continued demand for BMW Group cars in the Kingdom.
Contributing to Mohamed Yousuf Naghi Motors' solid performance was the BMW 5 Series with 22 percent growth over 2010.
The BMW 5 Series is a core product for BMW and combines sporting and elegant design, excellent comfort, the highest standard in efficiency in its class and sets the benchmark in driving dynamics and safety having achieved 5 stars in both the Euro NCAP and US NCAP vehicle safety assessment programs.
The company's flagship, the BMW 7 Series, remained the highest volume selling model with 1,465 cars sold accompanied by the BMW X5, which achieved a growth of 16 percent selling 299 cars.
Additionally, MINI's popularity continues to grow in Saudi Arabia with 141 percent growth compared to 2010, which is the highest growth in the history of the brand in Saudi Arabia.
Anees Jamjoom, managing director, Mohamed Yousuf Naghi Motors, said: "We launched seven beautifully-designed and technologically-advanced new models during 2011, which helped drive our sales growth. The increase in our sales confirms the loyalty of our customers and the strength of the BMW brand in Saudi Arabia."

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