The new strategy already has resulted in the adoption of Windows Phone as Nokia’s primary smartphone platform, major changes to its feature phones, and additional emphasis on location-based services with the launch of its Location & Commerce business.
“One year ago, we shared that Nokia was embarking on a new journey to build great mobile devices,” said Stephen Elop, president and CEO of Nokia. “Today, with our fourth Lumia device, smarter mobile phones and an array of new services, we are demonstrating that we can change the clock speed of Nokia.”
Nokia has extended the range of products with Windows Phone by introducing the Nokia Lumia 610, the most affordable Lumia yet, as well as targeting availability of the widely acclaimed Lumia 900 to additional markets beyond the US.
Aimed at young people who want an affordable introduction to Lumia and Windows Phone, the Nokia Lumia 610 provides easy access to social networks, web browsing, music, games, navigation and tens of thousands of apps in the Windows Phone Marketplace. It comes in four vibrant colors and will cost just 189 euros, before taxes or subsidies, and is expected to begin shipping in April.
The Nokia Lumia 900, which launched in January as Nokia’s first LTE-enabled smartphone, will now be available in Dual Carrier HSPA for up 42.2 Mbps. The superior content experience of the phone’s 4.3-inch ClearBlack AMOLED display and large capacity battery will be available to more countries around the world.
On the Nokia Lumia 900 and Nokia Lumia 610, the new Nokia Reading will act as an e-reader hub for books, magazines, news and more.
