The congress will present the newest insights and trends in communications.
Addressing its core theme, ‘From the Arab Street to Wall Street, Communications in the Age of Dialogue,’ the congress will feature a line-up of over 35 speakers from around the world, who will share their views on the changing political landscape, challenges and opportunities in the public relations sector, the future of the media, social media trends, and public relations in the Middle East.
Khalid I. Abubshait, executive director of Saudi Aramco Affairs, said: “Saudi Aramco has long been at the forefront of driving a professional Public Relations industry in the Middle East region. As a continually evolving sector, it is important that the newest trends are shared among industry practitioners. The Public Relations World Congress provides a unique opportunity to highlight the challenges and opportunities in Public Relations. Our support of the event underlines our commitment to promoting industry thought leaders in the communications sector.”
Samir Al-Abdrabbuh, vice president, corporate communications at SABIC, said: “We believe this is a significant global platform for exchanging views, ideas and expertise related to the public relations sector, in the presence of distinctive select group of international and regional professionals in this vital field. This event is taking place at a time when the world economy is witnessing sequential and rapid changes, where communication and media relations certainly play prominent role. The event demonstrates the region’s potential for investment and growth opportunities in the field of public relations, capitalizing on each other’s experiences and demonstrating some of SABIC’s global role in this regard.”
