The event, which took place on Saturday, saw 260 volunteers from Siemens, Volkswagen, Rotana and the general public, who registered on the Volkswagen Middle East 'Think Blue' Facebook page, embark on a cleaning spree which resulted in 1,000 kg of trash being collected during the one day event.
Stefan Mecha, MD, Volkswagen Middle East said: "Through the Volkswagen Middle East 'Think Blue' page more than 350 people registered their interest in supporting the Clean the Desert initiative. It is very encouraging to see the commitment the general public has in supporting environmental issues and this is the first of many campaigns, as part of Think Blue, which will focus on the wider environmental responsibility Volkswagen Middle East has to the region."
The trash collected will be disposed of in a safe and environmentally friendly manner by Averda Environmental Services, which specializes in turning waste into a resource.
"The desert has provided the lifeblood of the Middle East since the dawn of time, so it is critical that campaigns such as Clean the Desert turn out to be a success because they help promote greater environmental responsibility in the community and subsequently the preservation of our ecosystem," said Erich Kaeser, CEO of Siemens in the Middle East.
"The campaign was a great success and I would like to thank all supporting parties including PlasticNotSoFantastic initiative, the online community expataktuell.de, Averda Environmental Services, KTM and Uschi Musch's camel farm," Mecha added.
