Saudi-Japanese JV scales new heights

Author: 
ARAB NEWS
Publication Date: 
Tue, 2012-03-20 02:01

“The award recognizes ongoing achievements of Unicharm to develop and promote cutting-edge technologies of Japan and introduce these technologies around the world,” said a spokesman of the Japanese embassy here Monday.
He said Monozukuri is an art of making products that promote Japanese culture and industry. “The award will be conferred on Unicharm for its effort and achievement to transfer technology from Japan to Saudi Arabia in the field of manufacturing hygienic products for babies and women as well as for establishing the Japanese spirit and principles of manufacturing management,” said the spokesman, while giving an overview of the growing Saudi-Japanese relations in commercial sector.
He said Unicharm is regarded as one of the most successful companies among Japanese manufacturers abroad and is a remarkable example owing to the success realized in both the manufacturing and marketing domains.
The company’s products are considered the fastest growing in most of the countries within the region and are highly appreciated by consumers owing to excellent product quality and performance utilizing advanced Japanese technology.
Unicharm is the only company outside Japan to have received this award.
Unicharm Gulf Hygienic Industries was established in Saudi Arabia in 1992 and has created 180 jobs for Saudi nationals.
The company is among the pioneers to recruit Saudi women to join its human resource base. In 2012, 40 women will be recruited and trained to join the company’s manufacturing workforce.
The award will be formally presented to the company on March 25 in a ceremony here, said the spokesman
A number of Saudi and Japanese officials as well as top industry leaders including Japanese Ambassador Shigeru Endo and Mahdy Katbe, executive director of Unicharm Gulf Hygienic Industries will attend the ceremony.

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