The launch of 'OSN Play' comes as consumers widen the devices they use for viewing entertainment, showing increased usage of the Internet and social networking.
New research shows that 40 percent of consumers would like to watch TV on their laptops, with a further 38 percent wanting to use their iPad or tablet device.
An additional 19 percent would like to watch their favorite program on their mobile phones.
David Butorac, CEO of OSN, said: "OSN Play will allow customers to get the best out of their OSN subscription. It's a great way to put viewers in charge of their entertainment and experience the TV they love wherever and whenever they choose. OSN remains committed to being at the forefront of technological advancement and OSN Play will continue to expand to a wide range of digital devices in the coming weeks."
OSN's exclusive deals with major studios including Warner Brothers, Fox and Disney guarantees viewers a line-up of the biggest and best movies and series from Hollywood and beyond.
Currently, hundreds of hours of premium content are available for online viewing by OSN subscribers, with both an English and Arabic online interface.
The recent research shows that if they could use any device, anywhere, 39 percent of consumers would watch movies, 13 percent would watch series, and a further 12 percent would watch sports.
OSN Play hits winning note
Publication Date:
Sat, 2012-03-31 01:33
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