The commissioner, speaking in a lecture organized by the SME Committee at Riyadh Chamber of Commerce and Industry (RCCI), said Saudi-German trade ties have experienced remarkable development in the last few years which led to the increase of trade exchange between the two countries.
He said the coming period will witness more Saudi companies joining Germany’s big fairs and exhibitions.
The commission has been active in providing support to Saudi firms including legal services, business visits, finding partners, marketing consultancy, and selection of appropriate fairs.
Through participation in German trade shows, Saudi firms could explore new markets and partners that will increase Saudi exports to Germany, he said.
The commission has shown extreme concern over the SME sector for its role in pushing Saudi exports upwards through their participation at international exhibitions held in Germany.
The commission has embarked on the allocation of a pavilion for Saudi companies at certain trade fairs in Germany such as Hanover and Cologne to showcase their products within the context of the Saudi exports development program, he said.
