Alathar Company, a major company in marketing perfumes in Saudi Arabia, held its first raffle draw event for its customers on a Mercedes car model 2012.
The event took place at Bugshan for Perfumes and Cosmetics showroom at Sahara Mall in Riyadh.
A number of the company’s distributors and customers attended the event.
Saleh Al-Zahrani won the grand prize.
The event followed the conclusion of a 4-month promotional campaign organized by Alathar Company in collaboration with Bugshan Perfumes and Cosmetics, the main retail dealer for perfumes in Saudi Arabia.
The campaign included many awareness activities about Bugshan perfumeries in general, and about the famous French perfume (Mancera), which was launched in Saudi Arabia for the first time in 2008, and has been popular and widely accepted by Saudi consumers since then.
This contest has been dedicated to clients who bought Mancera perfume from Bugshan perfumeries in June.
Bugshan for Perfumes and Cosmetics’ senior sales management executive said: “We have received a great number of application forms and mostly were correct, of course, the luckiest person won the grand prize — the Mercedes 2012, although, I do anticipate that all participants won the prize through buying Mancera perfume, the most fascinating perfume.”
Al-Zahrani said: “It’s a big surprise, I wasn’t expecting to win. Yes, I consider myself lucky as I won such a great perfume and a luxury car at the same time. Thank you Mancera.”
Alathar Company’s marketing executive said: “Mancera collection consists of seven basic perfumes including fancy and beautiful perfumes for women and oriental luxurious fragrances that suit the genuine Arab taste for men.”
He added: “Two more contests are to follow and will be open for all clients of this perfume Kingdomwide.”
© 2024 SAUDI RESEARCH & PUBLISHING COMPANY, All Rights Reserved And subject to Terms of Use Agreement.