Profit boost for Nasair

nasair, the Saudi national carrier, has announced its second consecutive month of net profit for the 1st time since its launch. Sulaiman Abdullah Al-Hamdan, CEO of NAS Holding, the parent company of nasair, said nasair achieved a SR 55 million net profit in the past two months - SR 14.4 million in June and nearly SR 41 million in July.
Al-Hamdan said: "I assure everyone that this historical occasion is a result of precise planning, and day and night work from the management of nasair to face the challenges and obstacles through effective and efficient management of resources and capabilities, squeezing operational cost to the minimum and putting contingency plans under the supervision of the board of directors of NAS holding." He praised the management of nasair led by its CEO Captain Francois Bouteiller for taking valuable steps toward profitability, including the new fares that suite all targeted segments and launch of Internet and mobile bookings, mobile boarding pass and a lot more online and smart services that helped in reducing operational costs, he said.
Bouteiller said this was the first time that a Saudi aviation company or group announced its yearly or monthly net profit. "Nasair management had a clear strategy and plans since the beginning of 2012 to achieve profitability by launching new fares that suit all target customers. It offers a low-cost tickets but with a special nasair style and services including quick response, on time flights and commitment to safety measurements.
Captain Francois added that nasair had a set of key performance indicators and they are watched very closely to reach profitability. Among these indicators is the aircraft utilization that averages 12 hours a day, which is an excellent record according to the world's benchmark.