SAP MENA has announced the appointment of Ahmed Jaber Al-Faifi to the role of MD for Saudi Arabia.
Reporting directly to Sam Alkharrat, MD, SAP MENA, Al-Faifi will lead SAP's ambitious growth strategy and field operations in one of the company's most dynamic markets.
An IT and telecommunications veteran with more than a decade's experience across the Middle East, Al-Faifi joins SAP MENA from ZAIN KSA, where he held the position of chief operating officer supervising networks, IT, sales, marketing, customer care, among other key operational functions.
Under his leadership, Zain KSA achieved tremendous growth in record time and expanded its operations to attain a market leadership position, including becoming the first in the region to introduce mobile 4G LTE.
Al-Faifi's tenure at Zain KSA also entailed working as chief technology officer, where his cost optimization initiatives resulted in savings of more than SR 2.3 billion over a five-year period.
"I am delighted to welcome Ahmed to our team," said Alkharrat. "In a market as strategically important as Saudi Arabia, it is critical that we have the right person to lead and grow our business. Ahmed has the background and vision to move us to the next level, and will be instrumental in driving our customer-centric innovation agenda centering on cutting-edge, localized solutions related to mobility, analytics, applications, database and technology and the cloud."
"Saudi Arabia is in the midst of dramatic changes and its progress will need to occur with precision, efficiency and sustainability. I am proud to be a part of a company that is already influencing this exciting new reality, and look forward to supporting our Saudi customers and partners as we aspire to the next wave of growth and innovation," said Al-Faifi.
