Sara Corporation appointed sole dealer for Bubchen baby care products

Sara Holding Group has added a new name in baby care products to its list of dealership in the Saudi market, following an agreement signed between Sara Excel, an affiliate of Sara Holding Group and Cream 21 Dubai under which the Saudi company has become the sole dealer for the leading German baby care products manufacturer Bubchen, one of Nestle Group of companies.
Bubchen is the largest company in Germany specialized in manufacturing of baby products. Its products are distributed in more than 40 countries around the world, under this agreement. Bubchen products will enter the Saudi market for the first time through Sara Excel.
Hazem Awadh, GM, Sara Consumable Group of Companies, and by Antoine Rashid, GM, Cream 21 Dubai Company, signed the agreement in the presence of Yaqoub Al-Sharif Al-Hashimi, MD, Sara Holding Group.
Al-Hashimi said:" Sara Group is aware the importance of being the sole distributor for the German company Bubchen, one of Nestle group of companies, and considers this as a starting step for a new partnership between both companies in the Saudi market in view of their good reputation and vast experience in their area of business."
He added: "Bubchen products are among the world's most important baby care products based on Nestle brand, the globally renowned brand. We are confident that these products will enjoy strong demand in the Saudi market, as it does in many markets around the world.
Antoine Rashid commenting on signing the dealership agreement said: "Bubchen's line-up of products is one of the world's largest line-up of baby care products. Its line-up of products includes complete set of high quality, gentle, refreshing and pleasant baby shampoo, lotion and cream, and meets baby needs at different ages."