ADA lists Riyadh Metro benefits for residents

Updated 02 October 2014

ADA lists Riyadh Metro benefits for residents

The Arriyadh Development Authority (ADA) unveiled a host of new benefits of the Riyadh metro to the capital city’s residents, in addition to what had earlier been announced.
“There are 5.7 million residents in Riyadh,” an ADA spokesman said. “This population is expected to reach 8.3 million by 2030.”
He said that the project will render speedy and economical transportation services by 2016, with the new bus network, and in 2018 with the commissioning of the metro system.
It has been earlier reported that the Riyadh metro would ease traffic congestion and reduce pollution by cutting the number of vehicles on the city roads.
the whole aim of the project is to provide a better transportation alternative, which is more relaxed, cleaner, efficient and on time, according to the spokesman.
“An employee going to work could drive his car to the nearest station, park it, take the metro and go to work and relaxed on an air-conditioned coach, thanks to 24 park & ride facilities across the city,” he said.
Residents without a car or have problems with their cars can call a metro center for help. The metro would then send a van to fetch residents from their homes. The minivan will also have a room in the back to accommodate a wheelchair if the person ordering a ride has a physical disability, he said.
Any resident who has no access to a bus or metro station within 400 meters from his home can call the Transport Control Center (TCC) and order an eight-person minivan, which will take him to the closest station.
Asked if there’s an extra cost for this, the spokesman said that it’s part of the service of the Riyadh Metro on behalf of the ADA and the local government.
However, fees that may become applicable to the service would be nominal. He added that the project will also ensure a cleaner environment, as metro cars will be electrically-operated, hence minimizing environmental pollution that has exacerbated global warming.
He added that Riyadh metro is also efficient as a means of transportation and time of travel is assured as it arrives at every station according to pre-determined schedule.
“That’s how good and comprehensive the project is. Studies continue to further improve it until operation 48 months from now,” he said. The spokesman added that based on studies which the ADA has undertaken, the project will triple the cost of investment in terms of benefits that will redound to the economy.
For every SR1 spent on Riyadh Metro, he said, SR3 will be generated in terms of savings from direct and indirect costs due to pollution, energy consumption, road accidents, lack of efficiency, and lack of performance.
He said there will be six routes, which will be designated by different colors: Line 1 (blue) is the Olaya-Batha route, line 2 (red) is King Abdullah Road, line 3 (orange) is Madinah Road, line 4 (yellow) is the King Abdullah Financial District (KAFD) to the airport, line 5 (green) is King Abdulaziz Road and line 6 (purple) is KAFD to Abdulrahman bin Ouf & Sheikh Hassan Bin Hussein Bin Ali Road.


Misk journeys into the past to celebrate Saudi Arabia’s national day

Updated 23 September 2020

Misk journeys into the past to celebrate Saudi Arabia’s national day

  • The journey begins at dawn from Turaif district in Diriyah
  • The campaign will shed light on historical locations

JEDDAH: In celebration of the 90th Saudi National Day, the Misk Foundation has launched a campaign highlighting the Kingdom’s heritage, featuring a video, cinema advertisement and a bicycle race through some of the country’s key historical sites.

The campaign will shed light on historical locations and the influential people who helped build the Kingdom. It also aims to highlight the country’s current development and prosperity.

The foundation, represented by Manga Productions, has collaborated with the King Abdul Aziz Foundation for Research and Archives and the Japanese advertising agency Centean to produce “Al-Auja” video, which tells the history of the Kingdom by highlighting heroic figures from the past.

As a first-of-a-kind project, it also documents the Kingdom's history for future generations, including efforts by the founder King Abdul Aziz to unify the country. 

Misk Foundation also released a video clip, “Rasimeen Auloumana,” which focuses on the growth, prosperity and mega-projects in the Kingdom today, while also documenting the population’s achievements and hopes.

The video takes viewers on an imagined journey by the nation’s founder as he discovers the Kingdom’s modern achievements.

The journey begins at dawn from Turaif district in Diriyah, the historical and geographical center of Saudi Arabia, where the first Saudi state was established.

King Abdul Aziz visits cities including King Abdullah Economic City, Umluj, Al-Ula and Jeddah before returning to Riyadh as he did in the past when he conquered the city with an army of only 63 men.

The campaign logo features King Abdul Aziz riding his horse, Obayya, and an imitation of the ruler’s handwriting based on his signature.

The title of the video clip is a quote from the poem of the Saudi traditional dance “Najd Shamat.”

The foundation’s celebrations will end next Wednesday with a bicycle race through key historical sites that the founder passed through during the conquest of Riyadh.

Participants will begin the journey from four sites — Abu Makhrouq Mountain, Manakh King Abdul Aziz Park, the Red Palace and Diriyah governorate — before meeting at the final gathering station, Al-Masmak Fortress.

Abu Makhrouq Mountain was a landmark for trade convoys heading to Riyadh, as well as being a park for the founder and local people.

Films produced for the national day are part of Misk’s visual productions on cultural and national events.

The foundation released several popular films, such as “Hal Al-Auja” and “Kol Meter Murabba’,” for last year’s national day, in addition to “Khuddam Al-Haram” and “Misk Al-Masha’ir” during the last two Hajj seasons.