Saudi plans to overcome challenges welcomed

Updated 10 January 2016

Saudi plans to overcome challenges welcomed

RIYADH: The Kingdom’s domestic and foreign policies outlined this week to meet economic and political challenges were welcomed by a broad spectrum of citizens, expatriates and experts on Friday.

The priorities of the government were unveiled by Deputy Crown Prince Mohammed bin Salman, second deputy premier and defense minister, in a wide-ranging interview published by The Economist magazine on Thursday.
Saudi Arabia’s plans for its economy amid dropping oil prices and tackling conflicts in the Middle East, including its gains to restore the legitimate government in Yemen, made headlines in the Kingdom and abroad, including on social networking sites.
The deputy crown prince had ruled out a war with Iran because it would be “catastrophic”; spelled out plans to diversify state income with various measures including the possibility of certain taxes and making Saudi Aramco public and launching job creation initiatives for citizens.
Mosad Al-Zayani, a Dubai-based Saudi journalist, said the Kingdom’s approach to Iran showed it was committed to stability in the region. He welcomed the economic initiatives outlined, including the move to shun dependence on oil revenues and the proposed Aramco privatization.

Mohsin Sheikh Al-Hassan, an author and public relations expert, praised the government for not wanting a war with Iran, but said Tehran must be “taught a lesson” for its destabilizing tactics with a boycott of its products.
He said the Kingdom’s exports stood at SR400 million to Tehran, whereas its imports amounted to SR685 million. “This has to be stopped because we can import these Iranian goods from other friendly countries,” he said.
Zakir Aazmi, an Indian expatriate and author, praised the deputy crown prince for dealing with every important policy area of the government, which he said reflects his “dynamic, visionary and energetic leadership.”
Naif Al-Rashid said the deputy crown prince had outlined initiatives that would ensure the country can effectively face up to political, social and economic challenges. “It is good that Aramco, linchpin of the oil market, goes public,” he said.
Seyed Hamid Moulana, a senior business executive, said it was clear that the government had an answer to all obstacles, including Iran’s “unnecessary” attempts to create tension in the region, and the fall in oil prices. He said he was “overwhelmed” by the analysis provided by the deputy crown prince.
In the interview, which was also translated into Arabic, the deputy crown prince had, in his capacity as head of the newly formed Council of Economic and Development Affairs, said the country was not facing an economic crisis.


Misk journeys into the past to celebrate Saudi Arabia’s national day

Updated 23 September 2020

Misk journeys into the past to celebrate Saudi Arabia’s national day

  • The journey begins at dawn from Turaif district in Diriyah
  • The campaign will shed light on historical locations

JEDDAH: In celebration of the 90th Saudi National Day, the Misk Foundation has launched a campaign highlighting the Kingdom’s heritage, featuring a video, cinema advertisement and a bicycle race through some of the country’s key historical sites.

The campaign will shed light on historical locations and the influential people who helped build the Kingdom. It also aims to highlight the country’s current development and prosperity.

The foundation, represented by Manga Productions, has collaborated with the King Abdul Aziz Foundation for Research and Archives and the Japanese advertising agency Centean to produce “Al-Auja” video, which tells the history of the Kingdom by highlighting heroic figures from the past.

As a first-of-a-kind project, it also documents the Kingdom's history for future generations, including efforts by the founder King Abdul Aziz to unify the country. 

Misk Foundation also released a video clip, “Rasimeen Auloumana,” which focuses on the growth, prosperity and mega-projects in the Kingdom today, while also documenting the population’s achievements and hopes.

The video takes viewers on an imagined journey by the nation’s founder as he discovers the Kingdom’s modern achievements.

The journey begins at dawn from Turaif district in Diriyah, the historical and geographical center of Saudi Arabia, where the first Saudi state was established.

King Abdul Aziz visits cities including King Abdullah Economic City, Umluj, Al-Ula and Jeddah before returning to Riyadh as he did in the past when he conquered the city with an army of only 63 men.

The campaign logo features King Abdul Aziz riding his horse, Obayya, and an imitation of the ruler’s handwriting based on his signature.

The title of the video clip is a quote from the poem of the Saudi traditional dance “Najd Shamat.”

The foundation’s celebrations will end next Wednesday with a bicycle race through key historical sites that the founder passed through during the conquest of Riyadh.

Participants will begin the journey from four sites — Abu Makhrouq Mountain, Manakh King Abdul Aziz Park, the Red Palace and Diriyah governorate — before meeting at the final gathering station, Al-Masmak Fortress.

Abu Makhrouq Mountain was a landmark for trade convoys heading to Riyadh, as well as being a park for the founder and local people.

Films produced for the national day are part of Misk’s visual productions on cultural and national events.

The foundation released several popular films, such as “Hal Al-Auja” and “Kol Meter Murabba’,” for last year’s national day, in addition to “Khuddam Al-Haram” and “Misk Al-Masha’ir” during the last two Hajj seasons.