Many Arab decision-makers are still not convinced of the importance of communicating with their target audience, and using statistics to illustrate their plans and objectives.
I had a difference of opinion with a senior Arab official about whether it was worthwhile spending money on campaigns...
Economic reform is not alien to Egypt. In January 1977, then-President Anwar Sadat tried to introduce a controversial economic reform that backfired and brought people out into the streets in protest. He was forced to scrap the whole project due to what he called the “Uprising of the Thieves.”
The first public mention of the new principles regarding Qatar adopted by the Anti-Terror Quartet (ATQ) came when UAE Minister of State for International Cooperation Reem Al-Hashimy held a press conference discussing developments in the Gulf crisis.
The conference took place at the headquarte...