Sony distributes ‘Win big with Xperia’ campaign prizes

Modern Electronics Company Ltd. (MECL), a subsidiary of Al-Faisaliah Group Holding Co., the exclusive distributor of Sony’s products in Saudi Arabia, has announced the launch of the grand prize of “Win big with Xperia” campaign.
More than 10,000 participants from the various regions of the Kingdom took part in the campaign.
The drawing operation was made in the company headquarters in Riyadh in the presence of a representative of Riyadh Chamber of Commerce and Industry and the company’s Managing Director Bader Al-Swailem.
The drawing was made on the 214 winners of the prizes.
Four winners have shared the grand prize of SR 25,000 for each winner.
Prizes include Sony Xperia smartphones, 3D TV, video camera, home cinema, DSLR camera, VAIO laptop, play station Vita, play station 3, 40-inch TV and many other fabulous prizes.
The campaign aims to enhancing relations with the customers and expressing the company’s loyalty toward them and its attention to grant them — from time to another — various prizes which match their status.
“Win big with Xperia” campaign is an extension of previous campaigns launched by the company in all cities and provinces of the Kingdom.
During these campaigns, several company products and other offers have been granted.
Keeping with our global ‘One-Sony’ strategy of focusing on quality and an ultimate user experience, MECL/Sony is committed to enhance its brand equity in Saudi Arabia, by constantly upgrading the sales, marketing and service facilities catering to the requirements of its customers.