Fast food

McDonald’s has more than 40 million active app users in its biggest six markets and now offers delivery in more than 30,000 restaurants. (File/Reuters)

McDonald’s creates new unit to focus on global digital app

  • McDonald's creates new unit that brings together digital, data analytics, marketing, restaurant development and operations segments
  • Loyalty programs bring in valuable data about customers’ food orders and habits, which restaurants use to push specialized deals
By Reuters ·