Twitter selects Connect Ads as MENA representative

Twitter, Inc. has selected Connect Ads as its sales representative in the MENA territory, one of the company's fastest-growing markets. The partnership between Twitter and Connect Ads, which has a long legacy in launching global digital ad products in the region, will help expand the availability of Twitter's Promoted Products suite of advertising products to marketers in MENA later this year.
Under the partnership, Connect Ads will manage all KSA, Egypt, the UAE, and Kuwait sales. Connect Ads will also help develop the MENA market for Twitter and its promoted products through a series of education and training programs for agencies and large advertisers.
Twitter's Promoted Products suite includes three products that marketers can use to extend their reach and amplify their message on Twitter. These products, which include Promoted Tweets, Promoted Accounts, and Promoted Trends, are currently available to marketers in the US, the UK, Japan and Latin
America.
"MENA is one of Twitter's fastest-growing regions, and we are seeing significant interest from marketers there who want to use our Promoted Products to build their businesses and connect with consumers," said Shailesh Rao, Twitter's vice president of international revenue.
"Together, we will offer advertisers new and relevant opportunities to engage the MENA region audiences and drive value for brands and consumers. The growth of social media in the MENA region is among the highest in the world, and Twitter is one of the most recognized and utilized platforms in our region," said Mohamed El Mehairy, MD of Connect Ads.
Hanan Abdel Meguid, OTVentures CEO, comments: "The choice of Connect Ads to be Twitter's launchpad in MENA is a continuation of OTVentures' success in limiting the divide between the market needs and the available digital solutions, and the partnership is an affirmation of OTVentures role as leader and pioneer in the digital media solutions, amidst a steadily developing MENA market."