Grendizer at 50
The anime that conquered Arab hearts and minds
It stands 30 meters tall, weighs about 280 tonnes (in Earth’s gravity, at least), can run at speeds up to 700 kph and is capable of leaping clean over the world’s tallest building with room to spare.
But Grendizer, the fictional giant robot star of the anime TV series of the same name, created in Japan 50 years ago, somehow managed to make an even greater leap between two very different cultures in the real world when it landed in Lebanon four years later, where it offered escapism and hope to a generation of children growing up amid the horror and uncertainty of war and desperate for a hero to emerge.
The Arabic version of the TV series “Grendizer” quickly won an army of adoring fans across the Middle East; nowhere more so than in Saudi Arabia, where in November 2022 a giant statue of the show’s mighty “mecha” was unveiled in Riyadh at the Boulevard World entertainment complex.
Standing 33.7 meters tall, even bigger than the TV original it celebrates, the statue was recognized by Guinness World Records as “the largest metal sculpture of a fictional character.”
Fictional it might be but thanks to its story of resistance against alien invaders, the anime show “UFO Robot Grendizer,” which debuted in Japan in 1975, resonated with viewers young and old not only in Lebanon, where the show was dubbed into Arabic and first aired on Tele Liban in 1979, but throughout the region.
By 1980, the show was a fixture on TV screens across the Arab world, including Saudi Arabia where it won the hearts of a generation of young fans and inspired an interest in anime and manga that endures to this day.
Fifty years after its debut, the giant robot Grendizer lives on in the Middle East, not only in the hearts of fans of the original show but also as an ongoing commercial concern that has been refreshed for a new generation as part of a recent creative reinvention in Saudi Arabia.
Following in the massive footsteps of “Grendizer,” the Kingdom has embraced anime on a grand scale. Manga Productions — a subsidiary of Crown Prince Mohammed bin Salman’s MiSK Foundation, a non-profit organization dedicated to the cultivation of entrepreneurship among Saudi youth — has trained thousands of Saudis in the arts of manga and anime, sending many to study at the renowned Kadokawa Contents Academy in Japan.
In 2021, in partnership with Toei Animation in Japan, Manga Productions produced its first animated feature, “The Journey,” based on Saudi folklore.
Th company is also the Middle East and North Africa publisher for the Grendizer video game The Feast of The Wolves, which is available in Arabic and eight other languages on platforms including PlayStation, Xbox and Nintendo Switch.
And in 2024, Manga Productions released a brand new Arabic-language anime series, “Grendizer U.”
Bringing Grendizer back and updating it for a new generation was “a unique challenge,” according to Abdulaziz Alnaghmoosh, head of business development at Manga Productions.
“How do you tackle an iconic intellectual property and bring it back without making the original audience angry about it?” he said.
“The last time ‘Grendizer’ was shown on TV was around the 1980s, so there is a big generational gap … If we go exactly with the old style, nobody will watch it, and if we go with the new style, none of the older generation will watch it.
“So we tried to find a middle balance, a way that the new generation would like more, but the older generation will still feel that there is some hint of the old one there.”
“Grendizer” is back; though to its multitude of fans across the Arabic world, of course, it never really went away.
FROM JAPANESE ANIME TO PAN-ARAB ICON
1972
Artist and writer Go Nagai introduces Mazinger, the main character in a long-running series of manga and anime featuring giant robots, or mecha, piloted by humans and controlled like vehicles. It becomes the primary source of inspiration for the “Super Robot” subgenre in Japan and world-wide.
1975
Go Nagai launches the “UFO Robot Grendizer” anime series on Fuji TV in Japan. Produced by Toei Animation, the 74-episode series introduces hero Duke Fleed, crown prince of the planet Fleed, and the iconic Spazer vehicles to the local audience, along with Koji Kabuto, who first appeared in the Mazinger stories. A modest success in its home country, the series would become a much bigger hit abroad.
1979
The show “UFO Robot Grendizer” makes its Middle East debut in Lebanon with an Arabic dub produced by TV network Tele Liban that retains the Japanese names, music and emotional tone. Overseen by three pioneers of Arabic dubbing, Abdel Abu Laban, Abdullah Haddad and Subhi Abu Lughod, and featuring actor Jihad Al-Atrash as the voice of Duke Fleed, the series becomes a huge success thanks to its themes of exile and resistance, which strike deep chords in the region.
Early-mid 1980s
Grendizer arrives in Saudi Arabia and the wider Gulf region. Saudi Channel 1 and other regional broadcasters air it daily after school, creating a shared national ritual for youngsters. It introduces the Japanese anime aesthetic to Saudi culture and gives young people in the Kingdom their first non-Western superhero archetype. In the process, the series becomes the first pan-Gulf cultural moment before the advent of satellite TV.
Mid 1980s-1990s
Reruns of the series on Saudi Channel 1 keep it alive for more than a decade. Bootleg merchandise floods Saudi malls and stationery shops, grabbing the attention of a new generation and cementing the enduring popularity of Grendizer, elevating it to cult status.
2000s-2010s
Grendizer experiences a cultural comeback, with Saudis in their 30s to 50s reclaiming the show as a symbol of nostalgia. The advent of social media propels this nostalgic wave through the sharing of favorite scenes and quotes. Saudi media outlets, including Arab News, publish retrospectives and new interviews with Go Nagai.
February 2022
Lebanese singer Sami Clark, who performed the opening and closing themes for the Arabic version of the TV show “UFO Robot Grendizer,” dies at age 73 from heart complications. He continued to perform the song during concerts until the end, helping to preserve the show’s enduring legacy across the Arab world.
August 2022
Saudi company Manga Productions teams up with Go Nagai’s licensing company, Dynamic Planning, to co-produce a reboot of the series, called “Grendizer U.” Almost 50 years after the debut of the original show in Japan it undergoes a visual transformation, with Saudi landscapes appearing for the first time in the Grendizer universe. The series premieres globally in 2024, supported by a major marketing push and exhibitions.
November 2022
A giant, 33.7-meter-high Grendizer statue is unveiled at Boulevard World in Riyadh, elevating the status of the Japanese robot from childhood memory to public monumental art, and firmly cementing the role of Grendizer as an official cultural touchstone, not simply nostalgia.
ROBOTIC ORIGINS
When “Grendizer” debuted in Japan in 1975, there was already no shortage of giant robots in manga and anime culture. Known collectively as “mecha,” they defined a genre born out of the horrors of real-life war.
One of the first was “Tetsujin 28-go” (which translates as Iron Man No. 28), which was created as a comic book, or manga, in 1956 by Mitsuteru Yokoyama. He had lived through the Second World War and the dropping of atomic bombs on the cities of Hiroshima and Nagasaki in 1945, and the plot of his story reflected this.
Go Nagai, the manga artist who created “Grendizer,” was inspired by “Tetsujin 28-go” but added an original twist to the idea: a pilot who controlled the robot from a cockpit within the massive machine. Until then, the robots had been piloted by remote control.
“Grendizer,” too, emerged from the rubble of post-war Japan. Nagai (real name, Kiyoshi Nagai) was born on Sept. 6, 1945, a month to the day after the bombing of Hiroshima, and his experience of growing up in a country scarred by war influenced the violent subject matter of many of his stories.
The first edition of the Japanese manga “UFO Robot Grendizer,” published in October 1975.
The first edition of the Japanese manga “UFO Robot Grendizer,” published in October 1975.
He reflected on this during an interview with Arab News Japan reporter Hala Tashkandi in October 2019: “Looking at history, there have been so many wars and battles in many countries, so I wanted to integrate the different situations people experienced during those wars and battles in ‘Grendizer,’ so that the work will bring back those memories to the people who watch it.
“I did not intend to include specific areas but I guess that resonated with people in the Arab world at that time. It was good timing, I think.
“In the long history of Japan there have been so many wars as well, so people have that kind of memory deep in their heart. So probably that resonated with the people who watch my work.”
Ali Itani, the head of Arab News Japan, grew up in Jeddah, where he first encountered “Grendizer” on TV as a child in the mid-1980s.
“At the time we had only two channels, and for kids ‘Grendizer’ was one of the highlights,” he recalled.
“‘Grendizer’ had a moral message, which none of the other cartoons did, and I think that’s why it crossed over so much. I was a five-year-old watching cartoons, and this one was talking about justice and honor, standing by your word and fighting for what’s right.
“It was a cornerstone of my youth. It had a very big impact.”
DEFENDERS OF THE EARTH
Duke Fleed
The crown prince and a survivor of the planet Fleed, which was destroyed by the forces of King Vega. After finding refuge on Earth, he adopts the alias Daisuke Umon and pilots the super robot Grendizer to defend his new home from the Vegans. Resolute and composed, Duke faces even the gravest situations with clarity and moral conviction.
Maria Grace Fleed
Duke’s younger sister and princess of the planet Fleed, she also survives the Vegan invasion. Initially believing Duke to be dead, and driven by a desire for revenge, she eventually reunites and joins forces with him, piloting the Drill Spazer, a saucer-like support craft for the Grendizer robot. Hot-headed and a bit of a tomboy, she is fiercely loyal to her brother and the memory of their lost home.
Koji Kabuto
The main protagonist of the earlier series “Mazinger Z,” and primary pilot of its eponymous robot, Koji subsequently becomes a key supporting character in the Grendizer story. Duke’s friend and sidekick, he pilots various support vehicles and fights alongside him against the Vegan forces. Initially hot-blooded, impulsive, reckless and overconfident, Koji matures over time, making him one of the most beloved characters among Arab fans of the series.
Hikaru Makiba
The daughter of ranch owner Danbei Makiba and a close friend of Duke, her life changes when she discovers his true identity and is drawn into his war against the Vegan Empire. Spirited and daring, Hikaru grows into her role as a defender of Earth, eventually piloting the Marine Spazer.
Danbei Makiba
Owner of a family ranch in the Japanese countryside and father of Hikaru and her younger brother Goro. A UFO and space enthusiast, Danbei shelters Duke after learning of his secret origins. A friend of Dr. Genzo Umon, Danbei declares himself president of the “Association to Protect Earth” when the Vegan threat becomes apparent.
Dr. Genzo Umon
Director of the Space Science Laboratory and co-owner of Danbei’s ranch. He is also Duke’s adoptive father and gives him the name Daisuke Umon after he crash-lands on Earth. A warm and wise mentor, Dr. Umon develops the Grendizer technology and oversees construction of the Spazers.
THE VEGAN EMPIRE
King Vega
Merciless leader of the Vegan Empire and tyrannical monarch of Planet Vega. He conquers planets for their resources and stands as Duke’s ultimate foe. Rarely seen in direct combat, he exploits the engagement between his daughter, Rubina, and Duke to launch the invasion that destroys the planet Fleed.
Blaki
A ruthless Vegan general and Duke’s primary battlefield nemesis on Earth in the first part of the series. Loyal to the Vegan Empire but highly ambitious, Blaki commands the Saucer Beast forces, relies on unorthodox tactics, and is not above betraying fellow officers to secure his own position.
Gandal/Lady Gandal
The commander of the Vegan Empire’s assault on Earth after replacing Blaki. Fiercely loyal to King Vega, Gandal favors the use of brute force in the war against Earth. He shares his body with Lady Gandal, a female entity with her own personality and royal ambitions, resulting in one of the most striking villainous figures in the series.
Zuril
A clever strategist and high-ranking scientist in the Vegan Empire, Zuril advises King Vega and executes attack plans using a computer-equipped eye patch. He often clashes with Gandal in their fierce rivalry over tactics.
Princess Rubina
Princess of the Vegan Empire, daughter of King Vega, and Duke’s former fiancee. Still emotionally attached to Duke, she attempts to find a peaceful resolution to the war between Earth and the Vegan Empire, only to meet a tragic end and become a symbol of the “human” cost of the conflict.
A GENERATIONAL ICON
Itani, who like many of his generation in the Arab World still has a collection of “Grendizer” memorabilia, visited Japan for the first time in 1983 for the opening of Tokyo Disneyland. He would later study for a master’s degree in international relations at the International University of Japan between 2001 and 2003.
And when he oversaw the launch of Arab News Japan in October 2019, it was the creator of “Grendizer,” Nagai, that he called upon to design the rising-sun artwork for its masthead.
Karim El-Mufti, a political scientist who teaches at Sciences Po in Paris, France, and Saint Joseph University’s Global Campus of Human Rights in Beirut, Lebanon, is another lifelong fan of “Grendizer,” a passion he shares with his children.
The show remains a potent symbol in the Arab world, he said, “because my generation passed it on to their kids, who know it by heart.”
There is also enduring nostalgia for “Grendizer” in France, where the original cartoon was also popular, El-Mufti added, “but in the Arab world it’s in a completely different league; in Kuwait, Saudi Arabia, Jordan, Egypt, Iraq. You see it reflected in graffiti, rap groups, artists, memorabilia.”
Does he still own any “Grendizer” memorabilia?
“Oh yes,” he happily admits. “I have a mug, I have posters from events, a figurine or two, copies of old ‘Grendizer’ magazines in French, and all 74 episodes of the show in Arabic on DVD.”
But to him, “Grendizer” is so much more than merely the subject of some nostalgic collectibles. In 2020 he published a paper in the cultural research journal Mutual Images in which he examined the phenomenon of the show’s crossover success in the region.
In the article, titled “Influence and success of the Arabic edition of ‘UFO Robot Grendizer’: Adoption of a Japanese icon in the Arabic-speaking world,” he explored the reasons “why ‘Grendizer’ struck such a profound echo in the minds and hearts of the generation of children who found in the character a superhero figure as an escape route” from the problems of their world.
Tap the play button to watch all of Go Nagai’s interview videos with Arab News Japan.
The specific context of the Middle East at the time was the “key to grasp the cultural resonation of a cartoon about alien invasions against one’s homeland,” he wrote.
“For adults living in the Middle East and their children in the 1970s, the anime story is closely connected with the historical occurrence of the Nakba … Arab children came to deeply identify with the cartoon, its plot, the invasion of Earth, the gigantic battles and the superhero characters in ‘UFO Robot Grendizer’ whom they were looking up to in their daily ordeal, as they could feel and observe how the adult generation was struggling to uphold the different Arab causes.”
The “Grendizer” anime series was not the first outing for this new breed of mecha piloted from within by humans, nor even its first form or name. Its origins stretched back to Oct. 2, 1972, and the publication in the magazine Weekly Shonen Jump of a new manga by Nagai featuring a mecha called Mazinger Z. This was followed in 1974 by a new and improved version, Great Mazinger, in a series also written and drawn by Nagai. Both were adapted as anime.
The Grendizer mecha, also created by Nagai, debuted in Japan on Oct. 5, 1975, in the third show in the sequence, called “UFO Robot Grendizer,” and simultaneously in a manga of the same name.
The TV series, which introduced a number of new characters including the hero, Duke Fleed, was produced by renowned anime studio Toei Animation and broadcast in Japan on Fuji TV between Oct. 5, 1975 and Feb. 27, 1977.
That might have been that; after all, in manga and anime, giant battling mecha tend to come and go in a flash.
But thanks to a combination of visionary Lebanese business acumen and the geopolitical upheaval in the Middle East — and perhaps some “good timing,” as Nagai suggested in 2019 — “Grendizer” debuted on Arabic television in 1979, as the region was reeling from an Israeli invasion of Lebanon. Almost overnight, a new hero was born for a generation.
The plot of “UFO Robot Grendizer” was simple enough but it resonated strongly in the febrile atmosphere of the Middle East in the late 1970s and early 1980s.
Duke Fleed, crown prince of the planet Fleed, escapes to Earth following the occupation of his world by the evil Vegan Empire. He lands in Japan, bringing with him his planet’s secret weapon: the giant mecha, Grendizer.
The Arab News Japan masthead logo, designed by Grendizer creator Go Nagai.
The Arab News Japan masthead logo, designed by Grendizer creator Go Nagai.
Duke is adopted by a scientist who owns a ranch where, under the alias Daisuke Umon, Duke works and, for a while, is able to lie low. It isn’t clear where he manages to hide his giant mecha — at 30 meters tall it definitely cannot fit under any bed. Fortunately for all earthlings, however, it means Grendizer is on hand when the evil Vegans follow Duke to Earth.
“Grendizer” wasn’t the first Japanese anime broadcast in the Arab world. In 1974, Nicolas Abu Samah, a Lebanese director, actor and producer, had founded Filmali, the first Arabic-language film-dubbing studio.
One of its first projects was an Arabic dub for Lebanese television of the series “The Arabian Nights: Adventures of Sinbad,” which had been broadcast on Japanese TV in 1975 and 1976. The success of the show inspired others in the regional TV industry, including Wissam Izzedine, one of the founders of the Lebanese TV network Tele Liban, to look for other properties to adapt, and for his first project Izzedine chose “UFO Robot Grendizer.”
According to El-Mufti in his paper published in Mutual Images, Izzedine was drawn to the series primarily because he was “attracted by the alien invasion story, which resonated so closely with his country, Lebanon.”
Izzedine worked with two partners to bring “Grendizer” to the screen in Lebanon: director Wiam El-Saidi, and Al-Ittihad Al-Fanni (The Arts Federation), a Palestinian-owned production company, founded in Beirut in 1962, which was commissioned to translate the script into Arabic. El-Saidi was a pioneer in his field.
“The Arabic dub of Japanese anime and English cartoons was a new kind of project for TV in Lebanon in the early 1970s, which I was so encouraged and passionate to do,” he told Arab News Japan reporter Amin Abbas in October 2020.
The early projects he worked on included “The Adventures of Sinbad,” “Maya the Honey Bee” and, he said, “especially ‘UFO Robot Grendizer.’”
“(It) was the main attraction of kids and people of all ages who wanted to attach themselves to a heroic character similar to the great Arabic leaders of the past,” he added.
“‘Grendizer’ was the kind of hero that protects the innocent and weak people against the evil.”
ARABIZING GRENDIZER
Eleven voice actors were hired to record the Arabic script, the opening and closing theme songs were recorded by Lebanese singer Sami Clark, and the first season of 21 episodes was broadcast on Tele Liban in 1979.
Clark, who died in 2022 at the age of 73, would be forever associated with “UFO Robot Grendizer” — he was frequently called upon to perform the theme song, and was invited to attend anime festivals and exhibitions across the Arab world.
In 2019, he sang the Arabic version of the theme on stage at the Saudi Anime Expo in a duet with Issao Sasaki, singer of the Japanese original.
The job of voicing Duke Fleed went to Lebanese actor and director Jihad El-Atrash, whose voice, El-Mufti wrote, “totally personified the deep emotions carried in the storyline.” The vocal “rage” El-Atrash brought to Duke’s clashes with the alien invaders struck a particular chord with Arabic audiences.
“The central message of the show, defending one’s homeland, was further amplified with the use of an impeccable Arab lexicon and specific ‘tag lines’,” El-Mufti wrote.
“In a shattered Middle Eastern context, the chosen lexicon and phrasing … was consistent with the glorification of armed resistance against real-life occupation.”
Jihad El Atrash – the Arabic voice of the hero Duke Fleed.
Jihad El Atrash – the Arabic voice of the hero Duke Fleed.
Like Clark, El-Atrash is forever associated with “Grendizer” and has made many appearances at conventions, including the first Saudi Comic Con in Jeddah in 2017.
It is clear that all of those involved in transplanting “Grendizer” from Japan to Arabia were keenly aware of the symbolism in doing so.
During an interview in 2005 with Faisal J. Abbas, now editor-in-chief of Arab News and at the time a reporter for Asharq Al-Awsat, voice actor El-Atrash spoke of the “context of the broadcast of the program, as we were enduring a war back then and the entire Arab world was suffering from the occupation of Palestinian territories.
“And suddenly along comes ‘Grendizer’ and the values he represents relevant to peace-seeking, the defense of one’s nation, and the resistance, facing one’s enemies.”
Theme song singer Clark echoed this sentiment in 2018, saying the series had a message that was uniquely relevant to the Arab region at that time.
“The world was crumbling, people were living through periods of wars and they needed a hero,” he told Future TV.
They found that champion in “Grendizer,” he said, which appeared to “express our rage in that particular context and to give us a glimpse of hope.”
Credits
Writing & Research: Jonathan Gornall, Gabriele Malvisi and Sherouk Zakaria
Editor: Tarek Ali Ahmad
Creative Director: Omar Nashashibi
Design & Graphics: Douglas Okasaki, Omar Nashashibi
Interview: Basmah Albasrawi and Abdulrahman bin Shalhoub
Head of Video Production: Hasenin Fadhel
Picture Researcher: Sheila Mayo
Copy Editor: Liam Cairney
Producer: Ali Itani
Editor-in-Chief: Faisal J. Abbas
