Saudi Arabia and the UAE are the latest hosts for SAP’s global series of roadshows to promote SAP’s vision and strategies for enabling business change and increasing profitability. Alkhobar Hosts “The Best of SAP World Tour” Seminar today, followed by Dubai tomorrow. The event comes soon after SAP’s opening of a sales office in Alkhobar, to add to one in Riyadh and its head office in Jeddah, further underlining the company’s commitment to the Saudi market. The seminar aims to strengthen SAP’s relationship with existing clients in the Kingdom and promote the company’s Enterprise Services Architecture (ESA) adoption program.
SAP is the world’s largest inter-enterprise software company and the world’s third-largest independent software supplier overall, offering innovative IT solutions for a wide spectrum of business sectors worldwide. Its ESA program is a new services-oriented architecture (SOA) that offers a formalized, step-by-step approach to help companies manage strategic transition based on their individual needs, while maintaining the productivity of existing systems. Based on the SAP NetWeaver comprehensive integration and application platform, users can work with their existing IT infrastructure to enable and manage change. NetWeaver enables them to flexibly and rapidly design, build, implement and execute new business strategies and processes driving innovation throughout the organization by combining existing systems while maintaining a sustainable cost structure.
SAP has joined forces with heavyweights such as Microsoft, Cisco, Intel, and Symantec in a licensing agreement for NetWeaver that marks a major shift in the dynamics of the IT industry. As a result, the ESA adoption program addresses client needs to harmonize business and IT objectives by providing services-based, enterprise-scale solutions and flexible IT infrastructures by using NetWeaver.
The Alkhobar and Dubai events are scheduled to feature leading SAP executives — Sergio Maccotta, managing director for Middle East, Dr. Klaus Dahlke, business development manager responsible for global business development and strategy, and Dr. Hichem Maya, who heads the NetWeaver advisory office for Southern Europe.
SAP clients and partners will contribute presentations on how ESA can bring measurable benefits to a wide spectrum of business sectors. In Alkhobar, guest speakers are Etienne Gottschalk, Middle East project manager of Atos Origin, and Mohamad Turani, Hewlett Packard Saudi Arabia’s FD HP-SAP alliance manager for the Middle East.
“Regional growth is estimated at about double compared to other markets around the globe and we already have more than 150 customers across the GCC, in Iran and Egypt,” he said. “Investing heavily in localizing our solutions has further stimulated the enthusiastic response from regional market. Our Arabic edition has boosted our business around the region and a Farsi version is being developed to meet the huge potential in Iran.”