JEDDAH, 24 August 2007 — As part of its ongoing initiatives to expand consumer choice and enhance its brand portfolio with new exciting and trendy flavors, Fayrouz brand, a leading player in the soft drink industry across the Middle East, has launched Fayrouz peach variant — one of its most innovative new flavors targeting both male and female consumers in Saudi Arabia who look for the real exotic, fruity and fizzy taste.
Fayrouz highlighted the launch with a major interactive Kingdom-wide roadshow where more than 500,000 free cans have been sampled using a new innovative unconventional sampling technique called “SEGWAY”, an automated riding rolling wheel, where promoters served product samples in elegant branded transparent cups, interacting with consumers from both genders of ages and nationalities, conducting simple fun quizzes and competitions.
The peach variant is expected to help boost Fayrouz brand’s strong position further across the region. “It embodies Fayrouz brand uniqueness being a new refreshing premium adult soft drink that provides natural change from daily routines and traditional soft drinks, not only because it is the first flavor of its kind ever used in a carbonated soft drink, but also because it has no rivals, and no look-alike in terms of quality, packaging and presentation,” Osama Abdul Rahman, country manager, Fayrouz, KSA, said.
Bringing together a blend of naturally brewed malt, delicious fruit flavors and mild sparkling carbonation, Fayrouz produces a range of six different variants that provide a variety and novelty fruit flavors, namely: apple, pineapple, mango, raspberry, pear and peach.
“Like all Fayrouz variants, the new peach flavor is tailored to appeal to consumers of all ages, particularly to daring adventurous youth who seek a more thrilling taste with every sip,” Osama added.