DUBAI, 29 August 2007 — LG Electronics yesterday unveiled its strategy to increase its market share throughout the Middle East and Africa region. The company said it was on course to achieve its MEA sales target of $3.3 billion for 2007.

LG’s MEA sales in the first half of 2007 have touched $1.675 billion, representing a 25 percent growth over the corresponding period in 2006. The company boosted its earnings with strong gains in the LCD TV, monitor, mobile handset, optical storage devices and notebook segments.

Speaking at a press conference in Dubai yesterday, K.W. Kim, president of LG Electronics — Middle East and Africa, attributed the company’s impressive performance to LG’s increasing support to channel partners in pushing retail sales.

“LG witnessed spectacular growth especially in the lower GCC, where it saw its sales turnover of $270 million in the first half, up 50 percent over the same period last year. Close behind GCC in terms of turnover were South Africa ($215 million), Iran ($195 million), Turkey ($125 million) and KSA ($120 million),” he said

The company expects to meet its 2007 sales targets through the innovative and bestselling products such as the Super Multi-Blue Dual Format DVD Player, Santa Rosa and Dual-Core notebooks, LG Shine mobile phone, Mini-Projector, Santa Rosa Notebook PCs, Full HD plasma and LCD TVs, Time Machine 2 TV, Home Theatre, wide monitors, and projectors.

LG experienced a strong 96 percent growth in the GSM handset business, boosted by excellent sales of the PRADA and Shine mobile handsets. In Morocco, LG sold over 1 million handset units and is performing exceptionally well in Pakistan. The company will complete its portfolio in this segment by introducing the Nyx mobile, a 5 mega-pixel touch-screen mobile that promises to uphold LG’s emphasis on design and innovation.

In the IT division, LG experienced impressive growth in all key segments. LG monitors reported a turnover of $140 million, an increase of 29 percent, while optical storage devices saw a growth of 42 percent to touch $50 million.

LG also saw a positive increase in its notebook PC business in the MEA region with a turnover of $37 million, 10 percent up from the corresponding period last year. Kim pointed out that LG’s notebook business was boosted by its launch of the Santa Rosa platform and dual-core laptops. In the display business, LG’s LCD TV sales grew by 300 percent to notch up $115 million.

Kim pointed out that with LG offering a range of choices to consumers, including the world’s first 32-inch plasma TV, its market share in the PDP segment would significantly increase.