RIYADH, 4 September 2007 — The recent SABBTadawul marketing campaign was extraordinarily successful for SABB, and had a spectacular result in raising the number of new SABBTadawul customers.
The campaign was launched earlier this year to increase SABB’s share of online local stock trading, following the upgrading of the bank’s stock trading capacity and capabilities which enabled SABBTadawul to offer new and current customers reduced trading charges and more efficient services.
The marketing campaign ended with a grand prize draw at SABB’s head office, where Adel M. Al-Nasser, deputy managing director at SABB, handed the winner, Mohammad Al-Nashar — a Jeddah resident, the keys for the grand prize, a 2007 BMW Z4.
Al-Nasser said: “We are very pleased with the results of the campaign which surpassed our most optimistic predictions. The success of the campaign is due entirely to the efforts of those involved in upgrading and running the campaign and serving our customers. They all deserve our sincere thanks.”