JEDDAH, 16 September 2007 — SABB, one of Saudi Arabia’s leading banks, has inaugurated the first SABB Premier Center in Riyadh, bringing the world’s first truly global banking service to the Kingdom. SABB’s Chairman Sheikh Abdullah Al-Hugail attended the inauguration ceremony.
With two further SABB Premier Centers scheduled for this year, and another 10 in 2008, SABB’s high net worth customers will be able to benefit from a joined-up, seamless approach to cross-border banking.
Saudi Arabia is one of the first 35 countries and territories to roll out the new service created by SABB’s associate HSBC Group. It is the most comprehensive global banking and wealth management service ever devised. Breaking down international barriers, SABB Premier offers the promise that customers can, for the first time, take their accounts, credit history and banking relationships with them wherever they choose to travel.
The new SABB Premier Center in Riyadh is located at SABB’s Super Branch in north Olaya.
The next two centers will be opened in Jeddah and Dammam over the next three months.
SABB Premier customers have access to 250 international HSBC Premier Centers, sited in major cities around the world, and more than 6,000 branches worldwide with Premier service points. Each location will have access to all the information needed to serve customers and provide local advisory services.
John Coverdale, managing directior of SABB, said: “SABB Premier dramatically demonstrates our unique ability to offer local vision and international expertise. It combines SABB’s and HSBC’s unique distribution network, cutting-edge technology and the dedication of our people in KSA and worldwide to offer an unrivalled customer experience.
“We are proud to be one of the first countries in the world to be linked into this global HSBC initiative that enables our SABB Premier customers to receive top quality service wherever they travel.”
SABB Premier customers in Saudi Arabia can use the SABB Premier toll free number — 800 124 5557 — and the SABB Premier hotline +966 1 406 6679. Abroad, they have access to the Worldwide Premier service number on +1 908 773 6437 and may visit its own website at www.premier.sabb.com.