DUBAI, 28 September 2007 — KM Properties, the real estate development arm of KM Holding, is preparing for a hectic exhibition schedule this autumn as the Dubai-based developer aims to take its portfolio of properties global.
First up is participation at Cityscape Dubai in mid October, before the sales team packs its bags and heads to the Moscow Extravaganza luxury expo on Oct. 25-27, and then on to Mumbai in November to take part in Cityscape India.
“Such exhibitions are an integral part of our marketing mix and are important for promoting our properties to the international market, especially now while such markets are ripe with investor confidence,” said Sanjeet Joher, group chief operating officer, KM Holding, parent company of KM Properties.
However, while Joher admits that such exhibitions are good for business, he also sees KM Properties as a Dubai ambassador when exhibiting overseas.
“Like the Dubai Department of Tourism and Commerce Marketing (DTCM), KM Properties and other property developers are effective destination marketers as they promote Dubai and the UAE to the larger market when participating at international fairs,” Joher said.
“International property exhibitions not only boost Dubai’s tourism attraction but also fuel its economic growth via investments,” he added.
Cityscape Dubai takes place on Oct. 16-18 at the Dubai International Exhibition Center. KM Properties will promote its full portfolio of properties, including commercial, residential and hotel developments.
Moscow Extravaganza 2007 will be held on Oct. 25-27, and is the fifth in a series of annual luxury showcases to be held in Moscow. The show will see KM Properties exhibit alongside a number of luxury brands, including yachts, private jets, cars, art and jewelry, in what promises to be a very prestigious event.
The Dubai-based realty firm will then make its first business foray into India when it participates at Cityscape India, the property exhibition taking place at the Bombay Exhibition Centre, Mumbai, on Nov. 19-21.
KM Properties is considering entry into the Indian market, with a view to developing commercial, residential and hotel properties in the subcontinent country.
“KM Properties is taking a lot of interest in India. We see potential in commercial, residential and hotel properties. The economy there is very strong and the purchasing power of India’s nationals has grown by leaps and bounds in recent years. To us, this looks like a very strong market and we are seriously considering entry,” Joher said.