LG Electronics, a global technology leader and pioneer in home appliances and mobile communication, is operating successfully in the Saudi market, improving the relationship between Saudi Arabia and Korea and proving once again to the world its leadership in many fields.
In fact, LG Electronics has come to prove its leadership throughout the past year with all of their notable accomplishments and achievements, said Simon Lee, general manager, LG Electronics, Saudi Arabia.
This year, LG Electronics took home three awards from the European Imaging and Sound Association (EISA). LG Electronics won three awards for HD Player, Compact System, and “Personal Media Player 2007-2008.”
In addition to the EISA awards, LG Electronics was named the No. 1 selling brand for air conditioners in the world for the seventh year in a row.
It is, in fact, LG’s unique technology and exceptional cooling system that had made the brand the No. 1 choice for consumers across the universe, Lee added.
This ranking was made according to an international study conducted by the Japanese market research company Fuihi-Keizai Co. Ltd. According to the research, LG Electronics is the first company in air conditioning manufacturing and selling for the seventh year in a row.
In fact, 63 million air conditioning unites were sold around the world during the year 2006 and LG was responsible for the selling on 12.3 million units that make up 19.5 percent of the world total sales in air conditioning.
In another great achievement, LG Electronics launched this year the Multi V air conditioning system. We can now find three Multi V systems on the market: The Multi V Plus, the Multi V Space and the Multi V Sync.
The Multi V Plus is a technically advanced and economical system with maximized cooling load and high efficiency. Multi V Plus was developed to focus on large buildings and high rises while offering a lower installation fee and reduced operating costs. The Multi V Space is a totally new concept for commercial air conditioning. It combines a great technology from the inside with an attractive design on the outside.
These air conditioners can be installed inside buildings, saving more space over other models. Multi V Space airflow system keeps outside hot air from re-entering the room or the unit. It also blocks noise more than any other air conditioners.
Last but not least comes the LG Multi V Sync. This exclusive LG technology is a heat recovery system which makes it possible to operate cooling and heating simultaneously using only one outdoor unit, serving both market and energy efficiency needs. This LG system decreases energy consumption by 30 percent by balancing cooling and heating functions and has one of the greatest capacity and height operation possible. In fact, with one Multi V Sync outdoor set (three units), up to 40 outdoor units can be operated at the same time. Throughout 2007, LG Electronics showed an increase in its interest to provide its consumers with health caring products.
In fact, while global health awareness is increasing in all industries, LG Electronics is leading the premium home appliances market with products that proactively care for consumer health.
Starting from the Middle East and Africa region, where people are increasingly concerned by the significant environmental changes caused by rapid construction and development, LG Electronics is offering a new product line which enables consumers to better care for their well-being.
More than 90 percent of 1,000 people in the region who participated in the survey stated that health was one of their biggest concerns today, and that they had experienced more health-related problems over the last 12 months. Respiratory, skin and nutrition-related diseases rated as most common across the region.
Therefore, LG plans to expand its health care line products to account for 30 percent of the total home appliance market regionally, as well as double its sales revenue from the current $1.2 billion to $2.4 billion by 2010.
With 20 percent total market share, LG already holds the top spot in the Middle East and Africa. From their bio-enzyme filter equipped air conditioner to refrigerator that keep fruits and vegetables longer and nutrition-conscious ovens, LG’s premium home appliances are designed to enhance health, not just preserve it. The details regarding the LG HealthCare Campaign line is as follows: LG’s health care products also include air conditioners, steam washing machines, cooking appliances, vacuum cleaners and air purifiers. LG Electronics is also considered the largest flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world’s top plasma module makers. The company launched this year the Eye Loves Plasma LCD screens. This Plasma TVs give viewers a soft and natural picture, and allow them to enjoy sports and movies for long periods of time without eye fatigue. One of the most important features of LG’s plasma TVs is 100Hz-driving technology, which eliminates the flickering effect.
In fact, Plasma TVs are superior to other technologies at naturally reproducing colors in lighting found in most people’s living rooms as well as in bars and restaurants. These settings typically have ambient light of less than 200 lux while electronics shops tend to be far brighter, around 1000 lux.
The LG PRADA phone was also granted a Red Dot award for its exclusive design. In fact, the PRADA Phone by LG (LG-KE850), the world’s first full-touch screen interface phone and winner of Red Dot’s “Best of the Best” award. This phone was co-developed by mobile communications leader LG Electronics and famed design house: PRADA. Its unique handset is considered as the perfect balance between LG’s leading mobile communications technology and PRADA’s unsurpassed design capabilities.
Therefore LG Electronics showed, all the way through the past year, great achievements through the awards it has won in addition to the new technologies the company introduce to the Saudi market.
And, to top up this success, LG Electronics declared the opening of a joint air conditioning manufacture in Saudi Arabia. By having a local manufacture, LG Electronics hopes to reduce the distance between Korea and the Middle East region via the Saudi Arabian market.
This joint venture will see an investment of $35 million (SR131.3 million) divided in two phases over the next five years.
According to the company, the construction of this new air conditioner production facility in Saudi Arabia will not only be beneficiary for the Saudi market, but to the LG market around the world, Simon Lee said.