- RIYADH: Mobily is sponsoring the Abha Shopping Festival for the 6th consecutive time as part of its commitment to support the national summer activities in the kingdom.
- As part of its sponsorship and partnership with Asir region, Mobily is set aside eight cars and daily prizes, which will be distributed across the coming two months, according to a statement issued by the company.
The Abha Shopping Festival, inaugurated last Friday by Prince Faisal bin Khaled bin Abdulaziz, Emir of the Asir Region, is among the most popular festivals held in the Kingdom, with millions of Saudis and expatriates flocking to the area to enjoy the cool mountainous Abha weather.
"The support and interest of Prince Faisal bin Khaled for the success of the festival and the region at large continues to encourage us to sponsor the festival and be part of this local tourism success story," said Khalid Al Kaf, Mobily's CEO.
"Abha is a region that has very high growth potential, and its local tourism sector has provided families in the Kingdom with a very good place to visit during the summer," he added.
Mobily actively participates in local tourism initiatives, and is sponsoring festivals in Hail, Buraidah, Al-Ahsa, Hail and Najran this summer with the goal of participating in these local communities.
Two weeks ago, Mobily signed a three-year contract to sponsor Al-Ahsa Summer Festival during the official opening ceremony that was patronized by Al-Ahsa Governor Prince Bader Bin Mohammed Bin Jalawi. Mobily also sponsored Al-Ahsa summer festival in 2009, playing a significant role to cover the region with its new WiMax which gave visitors the options to enjoy the best wireless internet experience beside the huge HSPA coverage in the entire region.