STC launched the ‘Win Gold with Marhaba Calling Cards’ offer, providing an opportunity to all Marhaba card users to win gold in weekly draws. Customers can enter the draw by calling toll free number 8001200700 and register their mobile number and the number of the used Marhaba card to become eligible to enter the draw. STC said the promotion is an extension of a series of valuable offers launched by the company to acknowledge its customers’ loyalty. The cards enable customers to make local, international and mobile calls, from any fixed phone by calling toll free number 8007008000. STC pointed out that the Marhaba calling cards are extremely popular among customers. They are available in different rates — SR10, SR20 and SR50. STC said the offer continues for two months.

More than 600,000 shoppers are expected to take part in the seventh annual eXtra Mega Sale, which kicked off on October 26. The event is considered as one of the biggest of its kind in the consumer electronics and home appliances sector in the Middle East. The five-day promotion, which concludes on October 30, offers shoppers discounts of up to 50 percent on a very wide range of products including leading international brands. The event takes place across all 20 eXtra stores in Saudi Arabia. In total, the 2010 eXtra event generated an 80 percent increase in sales compared to the same event in the previous year; representing a good percentage of eXtra’s total revenues. Mohammad Galal, chief executive officer, United Electronics Company (eXtra), said: “As the Kingdom’s fastest-growing big box consumer electronics and home appliance retailer, we are focused on providing unique opportunities for consumers to purchase the right product that meets their specific needs. During the annual eXtra Mega Sale, which has proved an enormous success, our customers can take home those products at prices they will not find anywhere else. With more stores and more products than any other consumer electronics retailer in the Kingdom, we continue to demonstrate our ability to meet the needs of our customers – wherever they are and whenever they need us. Customers will also be able to benefit from the mega sale prices through the extra.com portal which was launched recently this year.” He said eXtra team had worked hard to provide its customers with many amazing offers. Usama Bukhari, expansion director, said: “We look forward to seeing smiles on our shoppers’ faces because of the huge discounts on offer.” Founded in 2003 and headquartered in Khobar, eXtra is focused on offering the widest choice in the market at highly competitive prices, while ensuring the best quality of after-sales service and support.