The 10th edition of Decofair, an exclusive furniture and design exhibition, kicks off today at the Riyadh International Convention and Exhibition Center, under the patronage of Prince Sattam bin Khalid bin Nasser. The event, which is being held for the first time in the Saudi capital, is expected to attract a huge number of exhibitors.

Director of Decofair Sherine Kerkadan said that she hoped the ideas and experiences at the event are translated into practice through the establishment of branches for the participating companies in Saudi Arabia, in light of the availability of manpower, the Kingdom’s location and access to raw materials at a competitive cost.

“The opportunity to meet these unique international companies of lighting, furniture, design materials and services and home décor under one roof provides a unique business platform to create an investment atmosphere that contributes to supporting and enhancing several areas based on this fair and its mission,” she added.

Decofair attracts national, regional and global attention of many Saudi and international manufacturers of furniture and furnishings. The fair will be held from Feb. 4-6, with the participation of 10 countries and more than 125 brands.

The previous nine editions of the exhibition were held in Jeddah.

Decofair represents an effective business platform for trade cooperation and exchange of experiences, which comes within the framework of boosting the aspirations of the Saudi market and in line with Saudi Vision 2030.

Studies reveal that the Saudi furniture market will see considerable competition as the number of housing units increase, which in turn will increase the demand for furniture, decoration, lighting and accessories.

The Kingdom is expected to account for 12 percent of the total furniture trade in the Middle East region with a value amounting to $100 billion by 2020.

According to the General Authority for Statistics, the number of Saudi families increased to 3.6 million by mid 2018, increasing the number of housing units — whether owned or leased — at a rate of 3.43 percent compared to mid 2017. The rate of housing units, whether owned or leased by Saudi families was 60.49 percent, a figure that will increase the demand for furniture, furnishings and decoration. Decofair is attended by international companies from several countries including Portugal, Italy, India, Poland, Slovenia, Ghana, Hong Kong, China, Jordan and Bahrain as well as Saudi companies. In addition to industrial opportunities, the event will also promote cultural diversity.