Abdul Latif Jameel Motors recently celebrated the completion of the first season of the animated series “Khebayyes & AbuHurayyes,” which was aired on the company’s after-sales YouTube channel.
The series, which was launched by the company as part of its “Keep it Maintained by its Makers” awareness initiative, encouraged proper and responsible behavior on the Kingdom’s roads.
In a ceremony held at the Assila Hotel in Jeddah in the presence of the company’s senior officials and a number of journalists and social media influencers, Abdul Latif Jameel Motors Director of Marketing Communication Munir Khoja, announced that “Khebayyes & AbuHurayyes” had enjoyed great success on YouTube, attracting an unexpectedly high number of viewers to the “Toyota Service Saudi” YouTube channel.
Khoja said “Khebayyes & AbuHurayyes” marked an important shift in terms of online visual content. It also constitutes a unique initiative in the Kingdom’s after-sales service market, as the series’ episodes garnered over 50 million views.
“Those who follow ‘Khebayyes & AbuHurayyes’ are able to directly experience the main purpose behind this initiative, as the show focuses on the issue of proper responsible road behavior, as well as motivating individuals to keep their vehicles safe by relying on the car’s manufacturer for maintenance. Abdul Latif Jameel Motors has always paid particular attention to the issue of social awareness of various aspects of road safety, including proper driving and optimal use of the vehicle. All of this is done in conjunction with the intensive government efforts to raise traffic awareness, especially among drivers, through a method that is appealing, intriguing and fun,” Khoja said.
He added: “We were after something that went beyond the usual awareness campaign and became a public service. The series included various real-life scenarios in which these two very different characters must make a decision regarding automobile safety and maintenance.
“We also focused on the tragic loss of life and property that is the result of the tremendous number of car crashes in the Kingdom every year.
“Given the web series’ unprecedented success, it comes as no surprise that season two of ‘Khebayyes & AbuHurayyes’ will soon go into production,” Khoja said.
The series, which was launched by the company as part of its “Keep it Maintained by its Makers” awareness initiative, encouraged proper and responsible behavior on the Kingdom’s roads.
In a ceremony held at the Assila Hotel in Jeddah in the presence of the company’s senior officials and a number of journalists and social media influencers, Abdul Latif Jameel Motors Director of Marketing Communication Munir Khoja, announced that “Khebayyes & AbuHurayyes” had enjoyed great success on YouTube, attracting an unexpectedly high number of viewers to the “Toyota Service Saudi” YouTube channel.
Khoja said “Khebayyes & AbuHurayyes” marked an important shift in terms of online visual content. It also constitutes a unique initiative in the Kingdom’s after-sales service market, as the series’ episodes garnered over 50 million views.
“Those who follow ‘Khebayyes & AbuHurayyes’ are able to directly experience the main purpose behind this initiative, as the show focuses on the issue of proper responsible road behavior, as well as motivating individuals to keep their vehicles safe by relying on the car’s manufacturer for maintenance. Abdul Latif Jameel Motors has always paid particular attention to the issue of social awareness of various aspects of road safety, including proper driving and optimal use of the vehicle. All of this is done in conjunction with the intensive government efforts to raise traffic awareness, especially among drivers, through a method that is appealing, intriguing and fun,” Khoja said.
He added: “We were after something that went beyond the usual awareness campaign and became a public service. The series included various real-life scenarios in which these two very different characters must make a decision regarding automobile safety and maintenance.
“We also focused on the tragic loss of life and property that is the result of the tremendous number of car crashes in the Kingdom every year.
“Given the web series’ unprecedented success, it comes as no surprise that season two of ‘Khebayyes & AbuHurayyes’ will soon go into production,” Khoja said.
