Al-Hokair Group, a leading hospitality and entertainment operator in Saudi Arabia, aims to further expand in 2019 to address the growing demand in the country. With several new theme parks and other entertainment destinations and the growing religious tourism market sector, the company plans to fast track its plans.
Sami Al-Hokair, chairman of Al-Hokair Group, said: “Our hospitality side of the business is rapidly growing, and we aim to consolidate our presence further in this SR80 billion ($21.3 billion) market place. We are seeing a tremendous growth in demand and based on the high occupancy rates in our hotels, we aim to further enhance our market presence. With the recent reforms, Saudi Arabia is poised to take a giant leap forward as it nurtures a vibrant leisure and entertainment sector. This growth needs to be supported by a strong ecosystem of next-generation hotels.”
Saudi Arabia is currently in the midst of expanding its leisure tourism sector and expects 30 million visitors annually by 2030.
“With several theme parks and leisure destinations that are coming up in Saudi Arabia in the next few years, the requirement for quality hotel rooms will equally grow manifold. We strongly believe that there should be a great synergy between both the hospitality and entertainment industries,” said Mishal Al-Hokair, executive VP and general manager of the entertainment sector at Al-Hokair Group.
