The Universal Premium Motors Agencies, known as Altawkilat Premium, the authorized dealer for Hongqi in Saudi Arabia, won four prestigious international awards at the Shaping the Future conference for Hongqi global partners. The event was held in Beijing, China, concurrently with the 2024 Beijing International Automotive Exhibition. These awards recognize excellence in sales, after-sales services, and marketing.
Additionally, Tarek Al-Saeedi, general manager of after-sales services at Altawkilat Premium, was appointed as a member of the Hongqi Overseas After-Sales Services Advisory Committee in China.
Jason Blane, general manager of Hongqi in Saudi Arabia, said: “Altawkilat Premium received these prestigious global awards, reflecting the successful strategic collaboration between FAW Group Corporation and Altawkilat Premium. The honors are a continuation of the company’s strategy to offer top-tier luxury vehicles.”
He added: “The Universal Premium Motors Agencies has a long history spanning over 70 years in the automotive sales and service sector, with an extensive network of branches across various cities in the Kingdom. This partnership with Hongqi strengthens the presence of luxury Chinese vehicles in Saudi Arabia.”
Hongqi is continuously striving to enhance its vehicles with the latest global technologies to keep pace with rapid developments in the automotive industry. The company has established global research centers in Nanjing, China, to attract local talent in artificial intelligence and future networking technologies. Additionally, Altawkilat Premium has launched programs and initiatives to enhance customer awareness and engagement, providing superior and impactful customer service.
The company is dedicated to developing and improving its services and expanding its areas to meet customer needs and provide a distinguished purchasing experience.
The recent award wins are a testament to the company’s efforts in enhancing the brand and delivering excellent services. This success is expected to bolster Altawkilat Premium’s position as a leading partner for Hongqi in Saudi Arabia and strengthen customer confidence in the brand.



