American Express Middle East launched its third annual Shop Small campaign in Bahrain on Jan. 10, following the success of the campaign in the past two years. This year, more than 50 percent of new small merchants are joining Shop Small, which will run until March 10.
The third edition of Shop Small marks American Express Middle East’s continued commitment to supporting small businesses and SMEs in Bahrain — with all the Shop Small businesses from last year participating this year.
During the two-month campaign, American Express Middle East card members will receive 2 Bahraini dinars ($5.3) when they spend 5 Bahraini dinars or more at all participating Shop Small merchants.
American Express Middle East CEO Mazin Khoury said: “Following the success of the two previous editions of the Shop Small campaign, we are proud to be working with local businesses to encourage card members to support the local business community in Bahrain. As a proud partner of the community for over 50 years, we are committed to supporting and empowering local businesses that contribute positively to the growth of the country’s economy.”
He added: “American Express has a long history of building strong and rewarding relationships with merchants of its network. Small business owners see the added value that American Express brings in attracting new and loyal customers through marketing initiatives like our annual Shop Small campaign — incentivizing and rewarding American Express card members to spend in participating small businesses.”
The Shop Small campaign originally started as Small Business Saturday during the holiday season in the US in 2010 to bring more holiday shopping to small businesses. Shop Small is now a large, global movement that supports small businesses every day.
