For the third year in a row, Bupa Arabia for Cooperative Insurance has ranked 10th on the list of the strongest Saudi brands and 16th on the list of the most valuable Saudi brands. This was revealed in a new report by Brand Finance, which specializes in brand valuation and strategic consulting.
The company has also claimed the top spot as the Middle East’s most valuable insurance brand for the third time as well. Moreover, Tal Nazer, CEO of Bupa Arabia, has been named among the top 30 CEOs in the Middle East.
Nazer said that the latest rankings placing Bupa Arabia in the list of the strongest and most valuable Saudi brands confirm the company’s growing leadership in the Saudi market as one of the most prominent and innovative insurance companies.
He said Bupa Arabia has been a game-changer in the insurance sector, and has made a major difference in the field of healthcare, improving the lives of customers, in line with Vision 2030’s Quality of Life Program and the Health Sector Transformation Program.
The CEO expressed his appreciation for the commitment and efforts exerted by the company’s 1,800-strong workforce and their contributions to Bupa Arabia’s advancing position in the Brand Finance rankings.
