The silver jubilee edition of DEAL 2019, MENA’s largest entertainment industry exhibition, aims to be larger as compared to the previous 24 editions as many new exhibitors have joined the show.
Last year, the show welcomed over 300 exhibitors from across 33 countries and attracted thousands of trade visitors from around the globe. This three-day event will run from March 25-27 at Halls 1, 2, 3 and 4 of the World Trade Center in Dubai.
According to International Expo Consults (IEC), organizers of DEAL, the kids entertainment and soft play area manufacturers are going strong and will witness continuous growth in the near future.
Family entertainment centers, or FECs, have become so immensely popular that their presence in shopping malls and retail centers is considered a mandatory feature.
Sharif Rahman, CEO of IEC, said: “Family entertainment is a big industry in the Middle East since it provides a big pull for the many tourists that visit here.
Tourism and entertainment dollars are set to replace the dependency on oil as we can see with the reforms taking place in the region.
“Weather is another factor that helps in the migration of footfalls into the malls. Therefore during the summer break, many of the edutainment venues hold summer camps indoors that are looking after the kids while their parents are away at work.”
“It’s not just the edutainment centers that are benefitting from the heat. Many shopping malls have soft play areas that are designed to keep the children happy while the parents enjoyed a bit of retail therapy. Now you see people bring their children specifically to the mall so that they can spend a few hours playing since it’s too hot to play outside, at least for the very little ones,” added Rahman.
Last year, the show welcomed over 300 exhibitors from across 33 countries and attracted thousands of trade visitors from around the globe. This three-day event will run from March 25-27 at Halls 1, 2, 3 and 4 of the World Trade Center in Dubai.
According to International Expo Consults (IEC), organizers of DEAL, the kids entertainment and soft play area manufacturers are going strong and will witness continuous growth in the near future.
Family entertainment centers, or FECs, have become so immensely popular that their presence in shopping malls and retail centers is considered a mandatory feature.
Sharif Rahman, CEO of IEC, said: “Family entertainment is a big industry in the Middle East since it provides a big pull for the many tourists that visit here.
Tourism and entertainment dollars are set to replace the dependency on oil as we can see with the reforms taking place in the region.
“Weather is another factor that helps in the migration of footfalls into the malls. Therefore during the summer break, many of the edutainment venues hold summer camps indoors that are looking after the kids while their parents are away at work.”
“It’s not just the edutainment centers that are benefitting from the heat. Many shopping malls have soft play areas that are designed to keep the children happy while the parents enjoyed a bit of retail therapy. Now you see people bring their children specifically to the mall so that they can spend a few hours playing since it’s too hot to play outside, at least for the very little ones,” added Rahman.
