Dubai International Financial Centre (DIFC), a leading financial hub in the Middle East, Africa and South Asia (MEASA), has undertaken a roadshow to key financial centers including the UK, France, Germany and Switzerland, led by Essa Kazim, governor of DIFC, and Arif Amiri, chief executive of DIFC Authority. During the week-long campaign, high-level strategic meetings took place in London, Frankfurt, Paris and Zurich, highlighting DIFC as the ideal base for European firms seeking to scale their operations across the MEASA and capitalize on the exponential growth of the region.

The roadshow highlighted the strength of DIFC’s wealth and asset management market, which was reported to be $424 billion in 2018, equivalent to approximately 30 percent of the GCC’s combined GDP. The event also highlighted key milestones achieved by the center during the first half of 2019.

Amiri said: “Our recent visit to Europe was a huge success and reinforced the great interest from financial institutions and corporates looking to grow their business in MEASA markets.