Ford Motor Company has earned five awards in the 2019 J.D. Power US Automotive Performance, Execution and Layout (APEAL) Study — the most awards of any company or brand.
Ford trucks swept all three pickup segments, with wins for the new Ford Ranger in midsize, F-150 for the third consecutive year in large light-duty and super duty in large heavy-duty.
Among large SUVs, the Ford Expedition took top honors for the second straight year.
Among luxury vehicles, the Lincoln Navigator earned its second consecutive win in the large premium SUV segment. In 2018, the Lincoln Navigator posted the highest APEAL score of any model in this generation of the study.
“Ford’s truck dominance now extends from the Ranger to the F-Series, thanks to our deep customer insights,” said Hau Thai-Tang, Ford chief product development and purchasing officer.
“Our additional results with Ford Expedition and Lincoln Navigator reaffirm we’re making the right choices with more to come.”
With four segment awards and a total score of 828 out of 1,000, Ford brand vehicles improved by four points over last year, averaging 10 points higher than the average among non-premium brands.
Now in its 24th year, J. D. Power’s APEAL study measures owners’ emotional attachment and level of excitement across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat.
