Hankook Tire’s new Ventus S1 evo 3 (K127) tire won an award for design quality at the Red Dot Award: Product Design 2019.
The award-winning Ventus S1 evo 3 (K127) is a new UHP flagship tire that provides top-notch dry and wet handling performance as well as comfort.
CEO and President of Hankook Tire Hyun Bum Cho said: “We are delighted to be honored again at the Red Dot Design Award.” He added: “With the addition of Ventus S1 evo 3 this year, following previous year’s multiple wins from the Red Dot Award, Hankook Tire will continue the journey to promote our excellence in product design and further strengthen our premium brand asset around the globe.”
Marwan bin Shihon, vice president at Bin-Shihon Group, said: “Wining the Red Dot Award once again solidifies Hankook Tire’s commitment to leading future driving through progressive innovation and creative design.” He added: “The award-winning tire Ventus S1 evo 3 will be available very soon in Hankook centers across the Kingdom.”
Red Dot Award: Product Design, one of the world’s most prominent design awards, evaluates the design of some of the best products created every year. Winners are selected based on a comprehensive evaluation of the degree of innovation, functionality, durability and ecological compatibility of a design.
