US food processing company Heinz, popular for its ketchup, has released a “revolutionary” solution tackling gamers’ love for snacking. Research showed that 90 percent of gamers struggle with snacking while playing. In comes Heinz, launching the robotic snack dipper “Hum Hum” at the Esports World Cup — the world’s biggest gaming festival in Saudi Arabia, feeding into gamers’ irrational love for dipping their snacks in sauces. The game-changing device taps directly into that passion, built on the insight that 75 percent of gamers wish they could eat while playing — a near-impossible feat when their hands are busy looting, conquering, and surviving challenges.
The Hum Hum was designed using a state-of-the-art mechanical hand that dips and feeds gamers while they play. It is triggered by pedals to ensure gamers neither never stay off their controls nor their snacks, with future versions holding promise to recognize voice commands and even face recognition.
Commenting on the launch, Passant El-Ghannam, head of marketing at Kraft Heinz MEA, said: “We know that 75 percent of Heinz lovers wish they can dip sauces while gaming. Hum Hum is our irrational act of love to our gamer consumers’ irrational love for Heinz. It is our gift to the gaming community because every gaming session deserves to be saucy, and of course, uninterrupted.”
Visitors to the Esports World Cup can experience the future of snacking at the Heinz booth, where Hum Hum is on full display for gamers and fans to witness how this ingenious device works.
