Global technology brand Honor announced its first regional launch of its flagship phone Magic6 Pro at LEAP 2024 in Riyadh. Ray Guo, CMO of Honor Device Co., Ltd., delivered a keynote speech on the main stage of one of the world’s foremost technology events to introduce the smartphone with platform-level AI empowered human-centric experiences. Guo highlighted Honor’s confidence in the future prospects of the Saudi market and commitment to high quality local development.
“Honor is proud to share our prospects for the future of AI on smart devices at LEAP and unveil how AI can create a more tailored and intuitive user experience that puts us on the path to a new intelligent world that serves everyone,” said Guo. “Following LEAP 2024’s theme of ‘Into New Worlds,’ we wish to illuminate the next frontier of platform-level smart AI powered by human-centric intent-based AI and cross OS collaboration.”
Honor has accelerated its business expansion in the Kingdom, reaching key milestones through the introduction of innovative products and services, particularly within the past year. In November 2023, Honor opened its first Experience Store of Middle East; in January this year, the establishment of the Saudi National Warehouse underscored the brand’s dedication to optimizing logistics for efficient product availability. Subsequently, in February, Honor launched its official online store, promising a more convenient delivery of quality products. This month, Honor will unveil an exclusive service center in Jeddah, the first in the Middle East, designed to provide even better service to local consumers. “These milestones reflect our strong commitment to delivering our best products and services to consumers in Saudi Arabia,” said Guo in his keynote.
Honor recently launched its newest OS system, MagicOS 8.0, on the Magic6 Pro. Standout features include Magic Portal, an intent-based shortcut recommendation feature that lets users seamlessly switch and access services between apps and devices with a single swipe, and MagicLM, Honor’s proprietary on-device large language model with 7 billion parameters, working within MagicOS to improve understanding of user intention on a platform level to improve user experience. Its newest system is compatible with Honor Notes and Parallel spaces, as well as 100 major apps globally.
The Magic6 Pro’s upgraded Falcon Camera System also leverages AI to empower users to capture fast movements with intricate detail.
Thanks to an upgraded AI capture algorithm, the Honor AI Motion Sensing Capture predicts and captures decisive moments in ultra-high definition effortlessly.
The Magic6 Pro is powered by the Snapdragon 8 Gen 3 Mobile Platform, bringing a 30 percent improvement in CPU performance and a 25 percent increase in GPU performance to the new devices.
The Magic6 Pro will be available for pre-orders in Saudi Arabia from March 21. It is priced at SR3,999 ($1,066).
