Hublot is back this year with its first novelties for 2018, a varied collection ranging from new Big Bang models to timeless and artistic Classic Fusions. For the third consecutive year, the brand showcased its novelties through its roadshow in the Middle East.

The brand’s recently appointed Regional Director Hublot Middle East and Africa David Tedeschi presented the new watches to “Hublotistas” and press members in the region. In Riyadh and Jeddah, Tedeschi joined Mohammed Saddik Attar, CEO Attar United Company, in hosting the annual event.

The two-part event took place in Riyadh and Jeddah with members of the press discovering the watches. The star of the new collection, the Big Bang Unico Golf, in partnership with world No.1 golfer Dustin Johnson, is dedicated to the ultimate precision sport — golf. Hublot designed, developed, manufactured and assembled a module to equip its new UNICO movement with a function specifically created for golf, allowing golfers to seamlessly calculate their score whilst on course.

A first in Hublot’s range for ladies, the Big Bang One-Click 39mm takes on sapphire, with the Big Bang One-Click Sapphire. The watch is cut from white, pink or blue sapphire, and dons an interchangeable rubber strap to suit any occasion and any look.

In the same spirit of transparency, the Big Bang Unico Sapphire Galaxy 45mm was inspired by the billions of stars found in the solar system. On the bezel, amethysts and sapphires in rose, orange, fuchsia and different shades of blue evoke the Milky Way with its constellation of stars.

Forged in blue ceramic, the Big Bang Meca-10 Blue Ceramic opens to a bluish skeleton mechanism and comes with a rubber strap in the same royal color.

“We are happy to be in Saudi Arabia as part of our tour in the region and to share our latest watches with members of the press and with our collectors. The Hublot family in this part of the world is growing year on year, and we are confident our novelties will attract existing and new clients alike,” said Tedeschi.

Mohammed Saddik Attar said: “We are glad to be hosting the yearly Hublot Roadshow in Saudi Arabia. Hublot customers in the Kingdom have shown increasing interest in the brand’s watches and this is a great way of introducing the novelties to them.”