Regional retailer LuLu is showcasing authentic flavors and food products of Italy at its food festival, titled “Let’s Eatalian.”

The week-long event was virtually inaugurated by Roberto Cantone, ambassador of Italy to Saudi Arabia, and Enrico Barbieri, Italian trade commissioner, in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, as well as government officials and LuLu officials. The festival runs across all LuLu stores in Saudi Arabia until Dec. 8.

Mohammed said: “LuLu has been well-known for showcasing the rich cultures and food traditions of different countries all throughout the year, which makes us truly where the world comes to shop, and the great nation of Italy and its traditional cuisine are the favorites of both locals and expats in this country. This festival is credible proof that Italian products are a staple on the feasting tables of our customers.”

He added: “We are grateful to the Italian Embassy and organizer of the Italian Cuisine Week, Ital- ian Trade Agency, for the continuous partnership and support in organizing this event.”

LuLu has flown in a range of authentic Italian products, including cheeses, sauces, olive oils, and other grocery essentials for preparing authentic Italian dishes, all of which are being offered with discounts. Straight from Italy, Brimi cheese and Menz and Gasser assorted jams have been newly launched across all LuLu hypermarkets.

Additionally, LuLu is also showcasing Italian cuisine, featuring traditionally baked pizzas, creamy pastas and mouth-watering desserts, in its hot food stations and bakery sections.

With 196 stores operating worldwide, LuLu has continuously been exerting efforts to provide and sustain the supply of global products at the best rates.