LuLu Hypermarket, the region’s largest hypermarket chain, has launched its back-to-school promotion called “Shop at LuLu Fly to NASA.” The campaign features an exciting competition in which 12 students will be selected to experience and visit the NASA center in the US. In partnership with Almarai, LuLu will host the two-week campaign for students aged 9 to 18 years, who are encouraged to register and join the online activation. This is in addition to a number of in-store offers on school supplies from Aug. 21 to Sept. 5.
Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, said: “We have always taken pride in bringing unique and innovative campaigns for the benefit of our customers. This is the first time LuLu will be giving a great opportunity to children who have high potential to grow and learn more while having fun through science. Moreover, we have organized a massive collection of school and fashion supplies in stores.”
Fly to NASA winners will get to enjoy and experience a one-week trip, which will include five days of fun and learning at NASA’s Space Camp. The selection process of winners involves two phases — first is the preliminary online registration that will accept the first round of qualifiers, while the final stage will feature a live quiz to obtain the top 12 winners.
Joe Obrien, head of Modern Trade Almarai GCC, said: “We have successfully done several partnerships with LuLu in the past, but this is the most iconic campaign by far. We are glad to reach our goal of enriching our consumers’ lives everyday not just through our products, but most importantly through educational advancement and personality development of the youth sector from this great initiative.”
With 175 stores operating worldwide, LuLu is the fastest growing retail chain across 10 countries, which include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world, garnering more than 1,600,000 shopping patrons everyday.
It is one of the favorite shopping destinations in Saudi Arabia, where it offers a broad selection of international products. LuLu is one of the Middle East’s top employers with its work force numbering to 50,000.
