Umm Al-Qura for Development and Construction Company, owner and developer of Masar, the SR100 billion ($26.6 billion) upcoming destination in Makkah, participated in a summit organized by the Future Investment Initiative Institute in New York on Sept. 22. The “Priority” summit took place on the sidelines of the 77th session of the UN General Assembly.
Masar’s participation comes in line with its eagerness to effectively contribute to the institute’s work and to highlight priorities of people from all walks of life — leaders, CEOs, academics, investors and more. The summit mainly discussed the highest priority for each segment of society as the world goes through extraordinary social, economic and geopolitical changes.
Masar aims to achieve its strategic objectives in terms of environmental social governance practices by implementing the highest standards of sustainable growth and investment. The destination aims to support various development and economic initiatives, which in return will make a positive impact on humanity and achieve a better vision for the future of investments.
Masar is the strategic partner of the Future Investment Initiative Institute, which is gearing up to host the sixth edition of the FII conference in Riyadh from Oct. 25-27, under the theme “Investing in Humanity: Enabling a New Global Order.” The FII represents a platform targeting influential business leaders locally and globally and focuses on topics related to the economic future of the world and other key areas. The conference is a key opportunity for investment cooperation between national and international institutions in various sectors.
