Hyundai is aiming to set a new benchmark in the SUV market with the launch of the new fourth-generation Santa Fe by offering customers modern design, innovative technology, and the latest safety features.

According to the carmaker, since the launch of its first generation in 2000, the Santa Fe has firmly established itself as a customer favorite, and an icon for the Hyundai brand. 

The design of the fourth-generation Santa Fe connects with Hyundai’s new SUV family look. It displays a modern appearance complemented by the Composite Light, a design comprising slim LED Daytime Running Lights (DRL) positioned on top of the LED headlights, and the signature Cascading Grille. The exterior design is characterized by a powerful wide stance and an athletic, bold look.

A dynamic side view is enhanced by a sleek roof line, creating the impression of stability. The full-length character line running from the headlights to the taillights forms a fluid design and again adds stability and elegance. The rear creates a confident stance with a striking bumper design and unique tail lights. The upper rear lamp is comprised of LEDs, and indicator, reversing light and fog lights are integrated in the rear bumper.

The Santa Fe has a refined and ergonomic interior architecture, integrating high-technology components into what almost feels like a dual cockpit layout. For optimized visibility, the floating-type touchscreen is set high. A full head-up display (HUD) projects essential driving information on the windshield, allowing faster recognition while keeping the driver’s attention on the road ahead. 

The HUD supports driving safety by displaying information such as speed, navigation commands and fuel level, as well as alerts from active safety and driving assistance features.

Drivers and front passengers will enjoy the support of the electric extendable seat cushions, offering ten different positions. In the second row, legroom is increased by 38 mm and the seat is 18 mm higher. 

The visibility to the rear is improved by the larger rear quarter glass (plus 41 percent) and higher second- and third-row openness.

“The fourth generation Santa Fe sets a new standard for design and passenger comfort, offering appealing looks and a wide range of convenience features, all optimized to be simple and intuitive to use,” said Mike Song, Hyundai’s head of operations for Africa and the Middle East. 

“It takes those elements that have made previous generations so popular with customers, and enhances them to create the most advanced, and most spacious Santa Fe yet.” 

He added: “The Hyundai Santa Fe sets the safety of you and your family as its highest priority. Our latest innovations care for passengers even when the car is stopped — such as the Rear Occupant Alert, which warns drivers that they may be leaving a child unattended in one of the rear seats, and Safety Exit Assist, which is designed to prevent children stepping out of the vehicle into the path of passing traffic.”