Poco, a Xiaomi-affiliated technology brand, announced the launch of Poco C40 in the Saudi market, to deliver quality on-the-go, budget-friendly entertainment experiences ready for the spring-summer season.
Poco C40 offers a high-capacity 6,000 mAh battery and the biggest ever display on a Poco phone, for immersive viewing suited for an on-the-go lifestyle. It also couples outstanding audio-visual experiences with affordability, not to mention specs that will delight everyday smartphone users, to position the brand at the top of the entry-level segment.
“It’s our ardent hope that with the Poco C40, smartphones are made more accessible and intuitive for beginners. The launch of Poco C40 is in part the fulfillment of a larger brand ambition, to be the best offering in the entry-level segment,” said Angus Ng, head of product marketing at Poco Global. “We’re creating more options making consumer choices easier, and we simply won’t be beat in pricing and entertainment offerings.”
Boasting a 6.71-inch LCD Dot Drop display, the largest display ever featured on a Poco smartphone, users are fully immersed in the Poco experience. Built with Corning Gorilla Glass, the device is also scratch-resistant, making it the ideal companion for outdoor adventuring this summer.
The display has a brightness rating of up to 400 nits, complemented with features such as sunlight mode display, which smartly sets screen brightness in proportion to exposed direct summer sunlight. Furthermore, reading mode switches the screen to a warmer color temperature, easier on the eyes to reduce eye strain during long reading sessions.
Compounding on features that make it an entertainment powerhouse, Poco C40 has added a powerful loudspeaker to enhance users’ overall experience. The speakers open up a world of vibrant sound for clearer phone calls, more expressive music listening, and captivating audio-visual experiences to stay up to date while on the go.
The device is fitted with a dual back camera array, with a 13 MP main camera and 2 MP depth sensor, as well as a 5MP front camera. This setup comes with the added support of a wide range of innovative photography and videography features and modes, which capture each and every moment with clarity and precision.
Under the hood, Poco C40 carries JLQ Technology’s latest high-performance octa-core JR510 processor. Its mobile platform is built on an 11 nm process with eight Cortex-A55 cores running up to 2.0 GHz.
The Poco C40 comes in two colors: Power Black and Coral Green. It will be available in 4 GB + 64 GB at a price of SR599 ($160), exclusively on Amazon Saudi Arabia.
