The ever-evolving OTT industry in MENA has witnessed significant changes lately, thanks to the introduction of many video streaming services with a diverse array of content libraries.
With the local market expected to nearly double its current value over the next five years, the thriving Saudi OTT video market holds immense potential for growth. User penetration in Saudi Arabia has already reached 41.8 percent in 2023 – compared to an average of around 25 percent for the GCC.
However, this promising potential is closely tied to the evolvement of the OTT landscape to meet viewers’ expectations on two fronts: the range of content available and the quality of the overall experience.
In anticipation of these emerging trends, leading digital entertainment provider Intigral is cementing its position as a one-stop digital entertainment destination by enriching its content offerings to users and enhancing their end-to-end viewing experience.
In line with its commitment to the objectives of Saudi Vision 2030, Intigral strives to support the digital entertainment industry’s localization and deliver content that reflects the Kingdom’s culture and drives the entertainment industry’s goal of improving the quality of life.
Within this context, Intigral has recently unveiled an exciting collaboration with the social TV channel Bedaya TV, aimed at offering content of cultural relevance and promoting local culture and talent in the entertainment industry.
Through this partnership, Intigral aspires to grow its footprint as a provider of a diverse and rich content library that resonates with viewers in Saudi Arabia and beyond and showcases the immense Saudi talent pool, accelerating the growth of local content creators.
"We believe our collaboration with Saudi content creators will help promote local culture and talent through our wide distribution network and audience reach,” said Peter Mrkic Intigral’s VP of Commercial.
By providing Bedaya TV’s unique productions and shows on its platform, Intigral expands the breadth of its library, offering consumers access to content with cultural relevance in addition to a rich lineup of favorite VoD titles and live channels from all over the world.
“This strategic alliance enhances Intigral’s presence, empowers local content creators, and supports our wider strategy to scale up the entertainment experience for our subscribers in Saudi Arabia and the region,” added Mrkic.
Putting customers at the heart of its business and recognizing frictionless customer experiences as a major value creator for users, Intigral’s strategy is aimed at addressing the common pain points of today’s OTT experience.
“Intigral’s seamless and engaging platforms reduce the burden of managing multiple subscriptions by employing a master aggregator approach that brings a broad range of VoD and linear TV content from multiple sources in one platform, accessible on any device and at any time,” Mrkic said.
This means users can instantly enjoy live channels and video content from global networks, like STARZPLAY, discovery+, and many others, alongside those from regional networks and local providers over a user-friendly platform. The user experience is further enhanced with an advanced recommendation engine that saves them endless scrolling allowing them to watch their preferred content.
As the ever-evolving digital entertainment landscape witnesses remarkable growth, Intigral is spearheading a new era of successful partnerships that leverage local resources, providing a feature-rich OTT service that embraces cultural expression, empowers local talent, and contributes to a thriving entertainment ecosystem.
