Saudia Dairy and Foodstuff Company (SADAFCO) is touring the Kingdom to promote Saudia’s new products, namely the fries and ketchup.
The tour kicked off last month in Riyadh and Jeddah and will run until the first week of April, when it will be in the Eastern Province.
SADAFCO’s booths, designed in the shape of a food truck, have been installed at malls such as the Red Sea Mall in Jeddah, Granada Center in Riyadh and Mall of Dhahran in Alkhobar.
“New product development is at the core of SADAFCO’s business strategy and we are always exploring exciting product options for both our valued and potential consumers in Saudi Arabia and across the region,” said Amani Essam Jamal, culinary marketing manager at SADAFCO. “The Saudia brand is synonymous with great-tasting, nutritious food products of high quality that complement the lifestyles of our consumers. We are confident that consumers will relish our fries and ketchup as we are the only company that provides both products within our portfolio.”
More than 600,000 people are expected to visit the booths during the tour.
