Samsung Electronics Co., Ltd. has announced its HDR10+ ecosystem expansion to 45 industry partners and the construction of a new certification center in China. The new partnerships with companies, from online streaming and content services to semiconductor industry, is expected to bring more true-to-life picture quality content to viewers and also expand the impact of HDR10+ technology across different market segments.
Last June, Samsung Electronics launched the HDR10+ certification and logo program in partnership with 20th Century Fox and Panasonic. HDR10+ is Samsung’s next-generation standard technology for picture processing, which optimizes brightness levels and contrast for each scene, making bright areas brighter and dark areas darker to deliver a lifelike viewing experience.
“We continually work on improving the video quality for our users. And we are proud to be the first Russian OTT/VOD service to maximize the opportunities available through Samsung QLED TVs and give a chance to our subscribers to view the contents in this new better-quality format. We plan to expand our HDR10+ collection because our focus is on providing the highest quality content to the viewers, using all the features of Samsung TVs,” said Irina Grandel, business development director at ivi.
